High-profile chief marketing officer resigns from his post and will be replaced in an interim capacity by chief of Bankwest retail
One of Australia’s most notable chief marketing officers, Andy Lark, has resigned from the Commonwealth Bank to pursue other interests.
Andy Lark
According to a statement from the banking group, its chief executive of Bankwest retail, Vittoria Shortt, will take the reins as interim group CMO until a replacement is found. Prior to running the Bankwest Retail team, Shortt was the executive GM of direct channels.
Lark joined CBA in July 2011 and is best known for relaunching the CommBank brand through the ‘Can’campaign, along with spearheading the group’s social, digital and mobile strategies. In its statement, CommBank thanks Lark for his contribution and highlighted the success of the ‘Can’ initiatives in terms of brand metrics, business performance and customer satisfaction.
Prior to joining the bank, Lark was vice-president of global marketing for Dell’s public and large enterprise group. He has also held a variety of roles covering marketing and online within the technology space including start-ups such as LogLogic, along with tier-one brands Sun Microsystems and Nortel Networks.
Lark’s final day has not been disclosed. In a blog post on his personal site, <i>The Daily Lark</i>, he confirmed his decision to depart CommBank and claimed his the near two-year stint had been an amazing journey. Lark claimed the time was right to leave because of the progess made to date and thanked his team and agency partners.
"In 2011 I joined CommBank with the specific aims of working with you to relaunch our brand, enhance our marketing effectiveness and accelerate our momentum in digital, mobile and social," he stated.
"We have made incredible progress on all fronts but more importantly have made it simpler and easier for our customers to engage and bank with us. Today they enjoy doing business with us more than any other bank. Our brand and marketing resonates more than ever. And we are engaging our customers through industry leading applications and social platforms. I am enormously proud that our work together has had such a positive impact."
Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19