UPDATED: Andy Lark quits as CommBank CMO

High-profile chief marketing officer resigns from his post and will be replaced in an interim capacity by chief of Bankwest retail

One of Australia’s most notable chief marketing officers, Andy Lark, has resigned from the Commonwealth Bank to pursue other interests.


Andy Lark

According to a statement from the banking group, its chief executive of Bankwest retail, Vittoria Shortt, will take the reins as interim group CMO until a replacement is found. Prior to running the Bankwest Retail team, Shortt was the executive GM of direct channels.

Lark joined CBA in July 2011 and is best known for relaunching the CommBank brand through the ‘Can’campaign, along with spearheading the group’s social, digital and mobile strategies. In its statement, CommBank thanks Lark for his contribution and highlighted the success of the ‘Can’ initiatives in terms of brand metrics, business performance and customer satisfaction.

Prior to joining the bank, Lark was vice-president of global marketing for Dell’s public and large enterprise group. He has also held a variety of roles covering marketing and online within the technology space including start-ups such as LogLogic, along with tier-one brands Sun Microsystems and Nortel Networks.

Lark’s final day has not been disclosed. In a blog post on his personal site, <i>The Daily Lark</i>, he confirmed his decision to depart CommBank and claimed his the near two-year stint had been an amazing journey. Lark claimed the time was right to leave because of the progess made to date and thanked his team and agency partners.

"In 2011 I joined CommBank with the specific aims of working with you to relaunch our brand, enhance our marketing effectiveness and accelerate our momentum in digital, mobile and social," he stated.

"We have made incredible progress on all fronts but more importantly have made it simpler and easier for our customers to engage and bank with us. Today they enjoy doing business with us more than any other bank. Our brand and marketing resonates more than ever. And we are engaging our customers through industry leading applications and social platforms. I am enormously proud that our work together has had such a positive impact."

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in