Commonwealth Bank leads four Australian brands in the 2013 top 100 Global brands list

Commonwealth Bank, ANZ Bank, Westpac and Woolworths all make the top 100 brands list, illustrating the rising strength of Australian brands

Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.

The BrandZ Top 100 Most Valuable Global Brands study, which was commissioned by WPP and conducted by Millward Brown Optimor, combines the views of potential and current buyers of a brand as well as financial data to calculate a brand value.

The report placed the Commonwealth Bank at number 48, jumping 12 places since 2012, when it became the first Australian brand added to the list. Its value also leapt 36 per cent to US$17.7bn.

ANZ Bank came in at number 52 with a brand value of $16.6bn, followed by Woolworths at 80th with a brand value of $11bn, and Westpac at 88th with a brand value of $10.1bn.

“Australian brands are fast gaining prominence as emerging overachievers, having added a further three brands to the list in 2013,” Millward Brown Optimor Sydney spokesperson, Johnny Panagiotidis, said.

“The four Australian entrants are a testament to the relative strength of our economy and our increasing ties with Asia. The rise of the Australian dollar also lifted the relative value of the brands.”

This year’s list was again topped by Apple, with a brand value of just over $185bn, followed by Google with a value brand of $113.7bn. Rounding out the top 10 were IBM, McDonald’s, Coca-Cola, AT&T, Microsoft, Marlboro, Visa and China Mobile.

One of the most improved performances was from Samsung, which has been at the forefront of the smartphone boon with its Galaxy series of devices, and spent $1.6bn more on advertising in the last year. Samsung was 30th in this year’s list with a brand value of $21bn.

The highest growth category this year was beer, with brands in this sector growing a total of 36 per cent year-on-year to a combined value of $63bn. Technology also continues to dominate the rankings and accounted for 29 of the top 100 brands worth 43 per cent of the total value ($1 trillion).

Millward Brown global CEO, Eileen Campbell, claimed the brand valuation and measurement research show the return on marketing investment needed by marketers to gain a stronger voice in the boardroom.

“These ensure that marketing is better understood and accounted for as a key driver of financial and business success,” she said.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

It is indeed great and nice article, but I think the virtual reality, user-generated contents and the Chat bots will dominate the digital...

Almesh

Predictions: 8 digital marketing trends for 2018

Read more

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Latest Podcast

More podcasts

Sign in