Commonwealth Bank leads four Australian brands in the 2013 top 100 Global brands list

Commonwealth Bank, ANZ Bank, Westpac and Woolworths all make the top 100 brands list, illustrating the rising strength of Australian brands

Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.

The BrandZ Top 100 Most Valuable Global Brands study, which was commissioned by WPP and conducted by Millward Brown Optimor, combines the views of potential and current buyers of a brand as well as financial data to calculate a brand value.

The report placed the Commonwealth Bank at number 48, jumping 12 places since 2012, when it became the first Australian brand added to the list. Its value also leapt 36 per cent to US$17.7bn.

ANZ Bank came in at number 52 with a brand value of $16.6bn, followed by Woolworths at 80th with a brand value of $11bn, and Westpac at 88th with a brand value of $10.1bn.

“Australian brands are fast gaining prominence as emerging overachievers, having added a further three brands to the list in 2013,” Millward Brown Optimor Sydney spokesperson, Johnny Panagiotidis, said.

“The four Australian entrants are a testament to the relative strength of our economy and our increasing ties with Asia. The rise of the Australian dollar also lifted the relative value of the brands.”

This year’s list was again topped by Apple, with a brand value of just over $185bn, followed by Google with a value brand of $113.7bn. Rounding out the top 10 were IBM, McDonald’s, Coca-Cola, AT&T, Microsoft, Marlboro, Visa and China Mobile.

One of the most improved performances was from Samsung, which has been at the forefront of the smartphone boon with its Galaxy series of devices, and spent $1.6bn more on advertising in the last year. Samsung was 30th in this year’s list with a brand value of $21bn.

The highest growth category this year was beer, with brands in this sector growing a total of 36 per cent year-on-year to a combined value of $63bn. Technology also continues to dominate the rankings and accounted for 29 of the top 100 brands worth 43 per cent of the total value ($1 trillion).

Millward Brown global CEO, Eileen Campbell, claimed the brand valuation and measurement research show the return on marketing investment needed by marketers to gain a stronger voice in the boardroom.

“These ensure that marketing is better understood and accounted for as a key driver of financial and business success,” she said.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in