A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
Commonwealth Bank has launched a service in direct competition with AfterPay and Zip, as the Australian Financial Industry Association (AFIA) announced a new Code of Practice for buy now pay later (BNPL) providers.
Leadership
The former head of marketing and products at Nib’s Australian Residents Health Insurance (Arhi), Ed Close, has been appointed group executive of Nib effective 1 January 2020.
Leadership
Commonwealth Bank has brought on Optus former brand manager, Dianne Everett, as its new general manager of brand.
Customer Experience Management
Customer experience leaders grow revenue faster, drive higher brand preference, and can charge more for their products by forging an emotional connection with consumers, a new Forrester CX report said.
Leadership
Commonwealth Bank has recruited a new group executive of marketing and corporate affairs for its executive leadership team.
Digital Marketing
In the very traditional world of tyre retailing, JAX Tyres is something of a standout among the crowd.
The Commonwealth Bank is shifting customer measurement away from satisfaction to Net Promoter Score, looking to simplify offerings and processes, and better tap data analytics to improve customer engagement, as it squares up to issues of misconduct and flawed financial advice identified by regulators.
UTS robotics professor, Mary-Anne Williams, is urging big brands to consider using ‘social robots’ as part of their strategic marketing mix as companies look to intensify and deepen customer engagement and experience.
The Commonwealth Bank has built itself a reputation as Australia’s most innovative banking group, launching a host of pioneering digital offerings and technology advancements that have earned it the title of Australia’s first real-time financial institution. But when it comes to marketing, Vittoria Shortt is looking to reorient perceptions of innovation away from initiatives and to cultural shift.
Woolworths has again been named Australia’s most valuable brand despite a 10 per cent decline in value and a healthy performance by Telstra.
Leadership
Marketers have historically put too much focus on acquisition and need to recognise existing customers are both a source of growth and influence through advocacy.
Digital Marketing
Digital channels are driving unprecedented levels of fan engagement for Australia’s leading sporting codes, but more needs to be done to bring digital into the physical experience on the ground.
Commonwealth Bank has reclaimed the top spot on this year’s Australian Brand Finance banking 500 league table from rival organisation, ANZ, after a two-year hiatus.
Social Media
Social media can make financial institutions seem less dull and better engage customers, according to officials on a panel at the AB+F Retail Financial Services Forum.
Leadership
Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Google+ and Blogger cozy up with new comment system
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Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021