Leadership
Commonwealth Bank has recruited a new group executive of marketing and corporate affairs for its executive leadership team.
Digital Marketing
In the very traditional world of tyre retailing, JAX Tyres is something of a standout among the crowd.
The Commonwealth Bank is shifting customer measurement away from satisfaction to Net Promoter Score, looking to simplify offerings and processes, and better tap data analytics to improve customer engagement, as it squares up to issues of misconduct and flawed financial advice identified by regulators.
UTS robotics professor, Mary-Anne Williams, is urging big brands to consider using ‘social robots’ as part of their strategic marketing mix as companies look to intensify and deepen customer engagement and experience.
The Commonwealth Bank has built itself a reputation as Australia’s most innovative banking group, launching a host of pioneering digital offerings and technology advancements that have earned it the title of Australia’s first real-time financial institution. But when it comes to marketing, Vittoria Shortt is looking to reorient perceptions of innovation away from initiatives and to cultural shift.
Woolworths has again been named Australia’s most valuable brand despite a 10 per cent decline in value and a healthy performance by Telstra.
Leadership
Marketers have historically put too much focus on acquisition and need to recognise existing customers are both a source of growth and influence through advocacy.
Digital Marketing
Digital channels are driving unprecedented levels of fan engagement for Australia’s leading sporting codes, but more needs to be done to bring digital into the physical experience on the ground.
Commonwealth Bank has reclaimed the top spot on this year’s Australian Brand Finance banking 500 league table from rival organisation, ANZ, after a two-year hiatus.
Social Media
Social media can make financial institutions seem less dull and better engage customers, according to officials on a panel at the AB+F Retail Financial Services Forum.
Leadership
Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I didn't know about that. Thanks!
Jamison Herrmann
Twitter 'recap' helps you catch up with missed tweets
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Max Polding
What it takes to turnaround an iconic Australian brand
I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...
sketharaman
Gartner VP: Why CMOs and CIOs must band together to make CX a discipline
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Tyrus Rechs
6 Ways to ramp up Social Media to Your Web Design
Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...
about_face
Analysts question long-term play of SAP's acquisition of Qualtrics