Commonwealth Bank has brought on Optus former brand manager, Dianne Everett, as its new general manager of brand.
Everett has spent the last three years with Optus, initially joining to consult on brand and communications before being appointed director of pre-paid marketing in 2017. She then switched to director of consumer go-to-market.
Prior to this, Everett spent nearly 15 years with Coca-Cola in two stints, working in roles such as brand director for sparkling beverages as well as overarching trademark marketing. She kicked off her career at Unilever in trainee and brand management.
In a comment on Linkedin announcing her appointment, Everett said she couldn’t help but take up the opportunity to work on another of Australia’s iconic brands.
“I am thrilled to be joining the passionate team at Commonwealth Bank and can’t wait to continue the journey towards a simpler, better bank,” she stated.
Everett is replacing CommBank GM of brand and insights, Sophie Finn, who was in the post for a year. She took up the helm after Stuart Tucker, former GM of brand, sponsorship and marketing operations, left to become chief customer officer at Hipages.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness