Former head of marketing and products, Ed Close, appointed group executive of Nib
The former head of marketing and products at Nib’s Australian Residents Health Insurance (Arhi), Ed Close, has been appointed group executive of Nib effective 1 January 2020.
Close’s appointment comes after Rhod McKensey stepped down from the role to lead a new joint venture initiative between Nib and Cigna Corporation, announced in December.
Close has been with Nib since 2017 and brings to the management team 10 years’ experience working in the financial services and health insurance sector overseeing the end-to-end ownership of marketing and product assets.
Prior to Nib, he held various senior roles at Commonwealth Bank for more than eight years.
“I’m really excited to be taking on this opportunity to lead nib’s transformation from a ‘sick care’ business to a proactive and empowering health partner for our members,” Close said.
Nib is currently recruiting for a new head of marketing and products for its Arhi business with a replacement to be announced next month.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia