Brand Value

Digital Marketing

Why green is best for Bondi Sands

Bondi Sands knew the Australian Open (AO) was the best platform to launch its new sunscreen range. “We thought what better way to showcase our sporting products, than at an iconic Australian sporting event,” said Bondi Sands CMO Alexandra Peek.

Digital Marketing

How the pandemic hit brand values in 2020

The Australian retail sector has now overtaken banking in overall brand value, accounting for 25 per cent of total brand value in the Brand Finance Australia 100 2021 ranking, according to the latest Brand Finance report. Among Australian brands,

Measurement & Analytics

The Covid effect: Which brand has fared best this year?

Technology brands have dominated the top global brands of 2020 ,with Apple coming in first place, followed by Amazon and Microsoft, according to Interbrand’s 21st annual Best Global Brands report.

Digital Marketing

Inside Sonder’s elevator pitch rebrand

Personal safety and well-being support outfit, Sonder, recently debuted a new customer value proposition and core brand messaging with the aim of quickly and succinctly telling its brand story to executives, when time and attention is precious, and limited.

Digital Marketing

Brand safety in a changing digital landscape

So profound are the changing dynamics in the online world - the increasing shift to digital and the ongoing disruption of the coronavirus - brand safety givens are being rapidly overturned and even discarded.

Woolworths and Telstra lead Australian brands list

Woolworths has retained the top spot as Australia’s most valuable brand and Telstra has chalked up the highest growth of any local brand to date, according to the latest Brand Finance Global 500 list.

Digital Marketing

Coping with brand management: Diageo’s story

Managing the brand assets of a company the size of alcoholic beverage giant Diageo is no mean feat. Rising sensitivity and complex legal requirements around how alcohol is marketed globally make it an even bigger challenge.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

More whitepapers

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in