Westpac

Leadership

Announcing the CMO50 for 2018

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

CMO50 2018 #2: Martine Jager

2017 was a very big year for Martine Jager and the Westpac marketing team. Tasked with helping the organisation celebrate 200 years in the Australian market, she joined forces with her leadership team and a cross-functional group to inject history, traditional and emotional back into the Westpac brand.

Strategy

How Westpac NZ is working to service its CX ambitions

It sounds ridiculously ambitious for a big four bank to become one of the world’s great service companies, but that’s just what Westpac NZ is trying to achieve, and it has the CX management technology to prove it.

Digital Marketing

Westpac brings bank transacting to text messaging

Westpac customers will now have the opportunity to undertake banking transactions while text messaging after the banking giant announced new capabilities for Apple’s iMessage.

Leadership

Westpac appoints first customer chief

Westpac has appointed its first chief customer officer, hiring a former Disney executive from the US as part of a series of executive changes.

Leadership

Why digital natives are changing the face of customer delivery

Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

Data brings banks closer to customers

Banks are seeking closer relationships with customers through greater use of customer data and new technologies, according to banking and telecom officials at the CeBIT Financial Tech conference in Sydney.

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Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

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iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

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The Star's first CMO creates all-new marketing team

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Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

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Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

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