Stories by Nadia Cameron

Jobs advertised across Australia’s marketing and communications industry fell by nearly 61 per cent between April and May, according to new figures from Seek.

oOh!media chief customer officer, David Scribner, is heading for the exit after what the company says has been an executive review of its business plans for the future.

​The University of NSW was arguably one of Australia's first institutions to gain direct experience of the COVID-19 crisis when one of its new Chinese students tested positive for the virus. Here, in this latest Conversations over a Cuppa with CMO episode, UNSW CMO, Fiona Docherty, shares the incredible transformation and pivot the university has had to take in order to cope with the unprecedented situation we all find ourselves in.

Information, connection, comfort and escapism are dominating the behaviour of Australian consumers as they strive to get through the COVID-19 crisis.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Australian consumers are looking to brands to share practical messaging around how they’re helping customers and the community and are less interested in messages of hope and optimism, a fresh report has found.

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Former Infotrack marketing leader and CMO50 honorary, Roni Millard, has taken the step up to executive leadership as joined GDR as managing director to build out its agency offering.

Citizen engagement is the name of the game for the city of Adelaide and it’s undertaken a digital transformation program and upped the ante on content in order to achieve those ambitions.

The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.

​In this latest episode, we catch up with one of Australia's most experienced marketing leaders and our long suffering CMO50 judge, David Morgan, to explore key questions marketing leaders should be asking of their marketing plans in this current phase of the crisis, how the situation changes the nature of customer value and delivery, and the importance of CMOs working with the CFO.

Thousands of WW’s (formerly Weight Watchers) A/NZ members have made the switch from face-to-face studio engagement to virtual workshops after the company translated its physical engagement offering to digital globally in just five days.

Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.

It was during his time as consumer marketing leader at Netflix that Koala’s global CMO, Peter Sloterdyk, got a taste of the sensitivities marketing faces during a time of crisis.