Stories by Nadia Cameron

Leadership

7 ways the CMO50 are ensuring they remain future-fit

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

Social Media

Nestle confirms new brand names for Allen's Lollies

Nestlé has taken the wrappers off new brand names for its Australian Allen's lollies, Red Skins and Chicos, after deciding to rename the products in response to rising racial sensitivity globally.

The CMO50 2020 vox pop

In honour of this year's unique CMO50 2020 virtual event and the unprecedented challenges marketing leaders have had to navigate, we wanted to ask our CMO50 alumni what they'd learnt about being a CMO, as well as about their customers, from this time of crisis.

Leadership

CMO50 2020 list is revealed!

The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.

Leadership

CMO50 2020 and the very essence of marketing

The battle lines between creative, brand-led marketing and CX, data-driven marketing have been drawn for some time and were in the spotlight during this year’s CMO50 judging.

CMO50 2020 #26-50: Darryn Wallace

The story of brand transformation for Lion Dairy & Drinks marketing and innovation director, Darren Wallace, began in late 2016. It was then the managing director of his business unit said to him: “This is the biggest smallest company I have worked for” and criticised the marketing team as “slow and unresponsive to the marketplace”.

CMO50 2020 #25: Brent Hill

It’s been a year of firsts for South Australia Tourism Commission’s Brent Hill as he’s worked to lead his team, organisation and the wider SA tourism sector through bushfires and then a global pandemic. He says one of the most unusual tasks was doing ads to say the opposite of what he’s usually paid to do.

CMO50 2020 #26-50: Caroline Bonpain

Want a recipe for marketing innovation? Well how about a pinch of creativity, two spoonfuls of trend-watching, a one-quarter cup of design thinking and a big bowl of customer insights?

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

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We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

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JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

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Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

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Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

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Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

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