A greater ability to demonstrate marketing return in revenue and customer terms is giving marketers confidence they’re delivering more value to their organisations. And it’s this commercial aptitude, along with stronger commitment to becoming a technologist, actioning data better and being innovative, which will be critical to riding out the economic and market unknowns of 2023.
Launching Chatime’s at-home formats into supermarkets and tapping immersive technology to build brand and acquisition are highlights for Joanna Robinson from her two-year tenure with the QSR.
Woolworths has again topped the list of Australia’s most valuable brands for the fourth year in a row, while Bunnings has been recognised as the strongest brand in the country for a second year.
CMO is delighted to release our new CMO50 alumni whitepaper exploring how leading Australian marketers are practising personalisation in a new era of passion points, preferences and purpose.
You can’t skim across the top in marketing if you want to have skin in the game, Amber Collins warns. “At some stage, you have to pause and learn about media, advertising, content, social. If not, you are not able to add value,” the experienced marketing chief tells CMO.
Former Audi marketing and customer chief, Nikki Warburton, has joined the MA Financial Group board of directors as she builds out her non-executive career.
Intelligent campaign segmentation to give customers what they want is finally becoming a reality for The Lottery Office after making the leap into a new marketing orchestration platform.
Lifting consumer education around pet insurance to drive category growth is the name of the game for PetSure’s first CMO, Jenny Williams. And she’s harnessing media, data, content, relatable creative and her marketing smarts to achieve it.
All the latest martech, adtech and customer technology news from Bynder, Microsoft, OpenAI, The Trade Desk, Complexica, Snowplow, Genesys, AWS, Brightcove, Magnite and Alchemer.
Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.
Chief marketing officers taking up the reins as CEO or managing director of a company are still few and far between. So when they do get promoted, CMO is keen to recognise them and find out how they got there.
A significant recalibration towards brand building as well as driving purpose through sustainability, diversity and inclusion permeates right through CMO’s top 12 profile interviews for 2022.
Economic headwinds as well as heightened scrutiny to ensure CX programs deliver business value will have hefty impact on the customer experience management landscape in 2023, several industry thought leaders believe.
Here, as we say goodbye to 2022, CMO takes a look at several of the biggest marketing leadership departures and hires of the year.
CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.
