Gym chain, Fitness Playground, has brought on former mixed category marketer, Nick Coulman, as its new chief growth officer.
Building maturity and growth through marketing, sales and R&D is in Bethaney George’s sights as she puts her stamp on the CEO role at Victorian-based FMCG, Mayver’s.
Explaining local marketing nuances to international HQ has come up as one of the biggest battles Australian marketers are facing right now.
Are marketers proving their contribution to business growth? Or are they more fixated on simply articulating outcomes? Is a rebrand really innovative marketing? Are we entering another golden age of marketers driving product innovation? How far can the CMO’s scope go? Is one marketer’s customer ‘journey’ the same as another’s? And are marketers capitalising on the moments that actually matter in the pursuit of growth?
Suncorp Group EGM brand and marketing, Mim Haysom, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, the second time the insurance brand has been recognised in the top spot.
Consistency and evolution sound like two different approaches to marketing and brand leadership. But one look at Andrew Hicks’ playbook as CMO at Woolworths Group, and the connection between two becomes a winning formula.
It’s been a big year for the Cadbury’s brand and the marketing team behind it. This year, the iconic chocolate brand celebrated its 100th year of manufacturing in Hobart, Tasmania.
Jenni Dill joined Arnott’s two years ago, shortly after the FMCG was purchased by private equity giant, KKR. She came in with a burning ambition to deliver business impact well beyond traditional marketing. So that’s exactly what she’s done.
Charlotte Valente is a woman who knows her own mind and where she’s going. “I never look back. Every road I have taken has led me to where I am today, and I am extremely grateful for that. I have no regrets,” she says.
True Foods product line, Simson’s Pantry, had been deleted in Coles when Bethaney George first started at the FMCG as general manager of sales, marketing, category and innovation.
Slashing Mars Wrigley Australia’s innovation plan and driving a fewer, bigger, better mentality was a big call for marketing director, Ben Hill, to make. But demonstrating such bravery is paying dividends.
When REA Group acquired Mortgage Choice in July 2021, Sarah Myers was tasked with developing a new brand strategy for the 30-year-old business. It’s proven a compelling opportunity and golden marketing moment for this recently promoted marketing chief.
For Dan Ferguson, bravery in business is often linked with change – championing it, leading it or being open to change personally.
At the height of the pandemic and when Australia’s international borders were firmly shut, University of NSW marketing chief, Sofia Lloyd-Jones, assumed ownership of international student recruitment. The responsibility meant devising the post-Covid rebuild strategy while there were still many unknowns.
Michaela Chan’s golden marketing moment over the last 12 months also reflects one of her bold decisions as a CMO.
