Stories by Nadia Cameron

Inspired marketing is increasingly reliant on data and analytics for customer relevancy, but can your efforts become too personalised?

New research undertaken by Google has found 84 per cent of shoppers use their smartphone to help make purchases while in-store, marking a significant shift in pre-shopping behaviour.

Content marketing may be the hot area of investment for marketers, but most organisations are still failing to address their activities either strategically or tactically.

Erin Mulligan Nelson surprised many peers in 2010 when she quit her post as CMO of Dell to join a start-up focused on social data. But after 11 years with the enterprise giant, preceded by a stint in consumer packaged goods at Proctor and Gamble, she was looking for a different challenge.

Australia’s Retail Food Group (RFG) has built an in-house digital team and its first social media command centre as part of efforts to grow its brands online.

Local marketing is experiencing as much of a transformation in the digital and social media age as consumers and corporates.

When Lorna Jane’s digital strategist, Sam Zivot, joined the retail business just over three years ago, it had 80 Australian shopfronts, was in the midst of rapid growth and was just starting to realise the importance of online engagement.

Australian businesses and their consumers are on different communication plains when it comes to customer service, according to a new report from Fifth Quadrant.

Predictive analytics is being touted as the best way for marketers to unearth fresh insights using the wealth of data, technology tools and data science skills now at their disposal. But without the right approach projects are likely to fail.

The average tenure of chief marketing officers has increased to 45 months, according to the latest report from executive recruitment and consulting group, Spencer Stuart.

Australia’s advertising associations are warning marketers to ensure they are prepared to deal with new privacy laws, which come into effect in Australia from March next year.

In the third instalment of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Cocker, CMO of global travel search site Skyscanner about being the company’s first board-level marketing chief and why the company is doubling the size of its marketing team.

One of the stumbling blocks for any small business is how best to utilise your limited resources to contact, communicate and manage new and existing customers.

A new vendor-sponsored report claims chief marketing officers at manufacturing companies are in the midst of an identity crisis as they struggle to deliver a satisfying customer experience.

Multi-channel integration and mobile are top of mind for marketers, but CMOs still need to do a better job of bringing teams together to deal with the modern customer, according to a new report.