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AMP customer chief out as new exec structure confirmed

AMP chief customer officer, Paul Sainsbury, will leave the financial services giant following a new leadership structure announced just days after the release of the Royal Commission into Australia’s Banking, Superannuation and Financial Services Industry.

Leadership

Good gets new martech role at WPP

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.

Leadership

Huxley promoted to EMEA MD of Spotify

​Spotify’s A/NZ managing director, Jane Huxley, has been promoted to the role of managing director for Europe/Middle East/South Africa for Spotify.

Leadership

Laxton joins Ronson at Coles

Michael Laxton is joining the Coles marketing team as general manager of brand and media, starting next week, according to a statement from the supermarket giant.

Leadership

How Katherine Raskob went from CMO to CEO

Digital transformation, self-regulatory frameworks, lobbying government, membership lifecycle management and state-to-national leadership collaboration – these are just some of the day-to-day priorities Katherine Raskob has faced in her first five months as chief of the Fundraising Institute of Australia (FIA).

Leadership

3 lessons in building commercial acumen from CMOs of fast-growth companies

Marketing leaders are under more pressure than ever to deliver results that can be clearly demonstrated as contributing to company growth. Yet with a remit that’s arguably more fluid and fast-moving than ever before, finding ways to deliver on those growing - and often hyperbolic - executive demands must also be supported by the right resources, strategy, data and team capability.

Leadership

RT Health hires a new CMO

After a short sabbatical and a career in agencies, Adam Lee has become the first chief marketing and commercial officer at RT Health Fund.

Digital Marketing

Report: Marketing skills gap just getting bigger

​Marketing is evolving at such a rapid rate the skills gap between marketers and what the role now needs is continuing to expand, according to the latest Hays Jobs Report.

Leadership

Boyle switches up AIA for BankVic

​Marketing and transformation lead, Deirdre Boyle, has been appointed chief product and marketing officer of BankVic, in a move to boost the product and strategic marketing capability of the organisation as it sharpens its focus on member experience.

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State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

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Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...

Anderw Hagel

What Richard Branson has to say about experience delivery, leadership and disruption

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