Kellogg A/NZ appoints new marketing leader

Former Johnson & Johnson marketing joins the Australian FMCG marketing team

FMCG giant, Kellogg, has recruited Johnson & Johnson’s senior marketing chief, Leanne Bell, as the new marketing director across A/NZ.  

Bell has spent the last nine years with Johnson & Johnson, most recently as marketing director across the digestive health portfolio across the region. The portfolio represented about $250 million worth of brands.  

Prior to J&J, Bell spent over five years with Kimberly-Clark and was also held marketing and sales category roles at Campbell Arnott’s and Dairy Farmers.  

At Kellogg, Bell will take charge of the Australian marketing function, developing and executing the company’s portfolio strategy and marketing programs. She takes the reins from Lucie Wolstenholme, who has now relocated to Singapore with the company after two-and-a-half years of leading marketing locally.  

Leanne BellCredit: Kellogg
Leanne Bell

“Leanne brings significant commercial experience, a clear strategic mindset and a warm and engaging style to our business,” Kellogg A/NZ managing director, Anthony Holme, said. “With her passion and knowledge of the FMCG industry, extensive experience and commitment to driving an agile culture and a customer-centric approach, Leanne’s qualities will be pivotal to transport Kellogg into its next phase of growth. We are excited to have the addition of such an accomplished marketing leader joining the A/NZ leadership team and I’m excited to be working alongside Leanne.”  

Bell said she was excited about the opportunity to lead a talented and driven marketing team at Kellogg and its iconic portfolio of brands.  

“A clear focus of mine is to foster a culture of breakthrough thinking to drive growth and innovation opportunities, so Kellogg can continue to make a positive difference to the lives of consumers, shoppers, customers and environment at scale,” she said.  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in