ASX-listed mobile payments company, Mint Wireless (ASX:MNW), has appointed its first chief marketing officer (CMO) as part of a swathe of executive appointments aimed at escalating the company’s growth in Australia and Europe.

CMOs need a deep understanding of their product portfolio, to embrace data-based decision making, and know as much about technology as the CIO to succeed in the new customer age, the CMO of SAS claims.

CMO was onsite at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with the likes of Ted Rubin, McKinsey's Josh Goff and Wieden and Kennedy's Husani Oakley.

Marketing is going through its own industrial revolution and brands will need to change their approach to content, digital and data if they’re to remain part of the customer’s new decision making process, an industry expert claims.

Facebook has secured Google’s former vice-president of consumer marketing, Gary Briggs, as its first global CMO.

Marketers often talk about the distinction between consumer and B2B marketing when it comes to tactics and strategy, as well as individual background. Yet what leaders on both sides of the fence usually share is a history of roles in product management and marketing.

On the eve of ADMA's annual Global Forum, the marketing chief talks to CMO about its 'Our food, your questions' campaign, engaging customers in the social sphere and data analytics versus creativity

If you want to make your way to the top in business, it pays to play to your strengths. That has certainly been the plan for Intel’s MD and former marketer, Kate Burleigh, although the starting point for her journey up the executive ladder was an unusual one.

Iconic motorcycle brand Harley-Davidson is celebrating its 110th year in business. Australian marketing chief, Adam Wright, shares out how digital and social are helping it engage an increasingly diverse target customer market.

Premium milk producer, A2 Corporation, has appointed former Campbell Arnott’s marketing leader, Susan Massasso, as its first chief marketing officer.

An early focus on customer experience with the help of his grandfather has helped Matt Ball immensely as he transitioned through a series of marketing roles to MD of BlackBerry A/NZ.

What does it take to be a digital CMO? According to new research from analyst group, Gartner, success comes down to a host of factors including strategic campaign investment, staff skill sets, consistent customer experience and telling the right story with the help of data analytics.

Technology has disrupted all walks of life and business. How can then the business of marketing remain untouched by the waves of disruptive technologies?

ASX-listed Jetset Travelworld Group (ASX:JET) has recruited Kim Portrate as chief marketing officer (CMO) to help manage the group’s brand and customer transformation.

The first global marketing chief at cloud-based accounting software provider Xero has highlighted culture and embracing the brand’s ‘alternative’ position with small businesses as key to his success.

Search was the first medium to lend itself to defining customer intent through automation and data sets, and is the foundation for how data and technology are being used right across marketing today, Marin Software’s new CMO claims.

The role of the CMO is one that evades a clear definition. While most of these leaders agree they’re responsible for customer experience, how they go about achieving this, and the tools at their disposal, can be as different as chalk and cheese.

Andy Lark is one of Australia’s most high-profile CMOs. So when he says marketing chiefs must be agents of change, you know he must be on to something.

Tourism NT's executive director of marketing, Adam Coward, talks about how his commitment to change, conversion strategy and partnership are helping the tourism agency to turn the dial back to growth.

Well-known Australian accounting products producer, MYOB, is one of many software vendors embracing the cloud with a range of subscription-based solutions. But like all cases of disruptive change, the transition raises questions around how to juggle loyal and new customers.

The CMO of one of Australia's largest supermarket chains has defended the group's focus on reducing prices in the face of farmer backlash while also stressing the importance of courage in a modern brand strategy.