Anytime Fitness is looking to bring on its first chief marketing officer in a bid to drive change and propel its Australian expansion plans.

Big data analytics is not about replacing intuition; it’s there to give business leaders and staff the tools to ask smarter questions and be more creative.

Having built his CMO credentials in startups across Australia and Europe, Amaysim’s Christian Magel has a wealth of knowledge about building brands, consumer experiences and a customer base. But he’s also one of the first to point out a modern marketing leader can’t sit in their silo and expect to succeed.

Baskin-Robbins has appointed a new marketing chief in Australia as it looks to build out its presence and revamp its customer loyalty program locally.

The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.

Hoyts Australia has confirmed the departure of its chief marketing and digital officer, Crispin Tristram, as one of several redundancies made across the business.

Expedia Australia’s managing director, Georg Ruebensal, talks about how the group is striving to improve customer lifetime value.

The decision to embrace ‘growth hacking’ and recruit hybrid marketing, product and data skills is not only helping Hipages bridge the marketing and technology divide, it’s also fuelling rapid growth.

CMOs are increasingly secure in their c-suite position and are expecting to achieve revenue and market share goals set by management in the next year even while they’re still battling with data, customer engagement and digital marketing concerns.

ABC Innovation, ABC’s digital and mobile business, has appointed its first head of strategy as part of a leadership restructure aimed at improving its customer centricity.

Marketers from Mondelez International, Ford Motor Company and Estee Lauder have headed up a new list of 25 social business leaders globally actively driving social culture and practices within their organisations.

CMOs are the next natural CEOs within their organisations, according to McKinsey and Co.

In the second of our profile series on the first CMOs recruited to their organisations, we speak with Rebecca James, CMO of ME Bank, who was appointed to the post in January, on why customer centricity and technology are the cornerstones of her strategy.

The Association for Data-Driven Marketing and Advertising (ADMA) has struck a formal alliance with the Institute of Analytics Professional of Australia (IAPA).

CMOs are in a unique position to help businesses transform and innovate, provided they can stay agile, utilise data, and align their efforts to revenue growth, Forbes’ head of insights, Bruce Rogers, claims.

Customer engagement has never been more important to marketers looking to get their brand message out to market. NAB’s marketing chief, Sandra de Castro, says it’s also the foundation the group is banking its long-term business survival on.

Cricket Australia will have a new head of marketing later this month following the appointment of experienced marketer, Sonia Bijelic, to replace Julian Dunne.

An increasing number of organisations, both new and well-established, are opting to appoint their first chief marketing officer. In this new series of profiles, we speak to the first dedicated marketing chiefs appointed at their respective Australian organisations to find out what it takes to be the maiden CMO, their views on modern marketing, and who their allies in executive leadership are.

The CMO job specs vary widely between organisations and the maturity of a given organisation’s marketing function. So what makes a good CMO?

Getting to the heart of how customers behave through data and analytical insight has become a pre-requisite for CMOs looking to keep ahead of disruptive competitors and consumer expectations. As a result, building technology know-how, as well as the teams and operational capabilities to do this at scale, has become priority number one.

Gartner research analyst, Laura McLellan, lobbed a grenade into the executive trenches when she claimed the average CMO will control more technology spend than the CIO by 2017.