Mint Wireless hires its first CMO

Entrepreneur and co-founder of Spreets, Justus Hammer, joins the Australian mobile payment technologies company as its first chief marketing officer and is one of several key executive appointments

ASX-listed mobile payments company, Mint Wireless (ASX:MNW), has appointed its first chief marketing officer (CMO) in a swathe of executive appointments aimed at escalating the company’s growth in Australia and Europe.

Marketer and entrepreneur, Justus Hammer, joins as CMO from Australian buyer site, Spreets, which he co-founded in 2010 and also worked as CMO of. The group buying site was sold to Yahoo for $40m last year. He is also an investor, advisor and non-executive director to a range of start-ups including VICE Golf, Airtasker and Tempurer.


Justus Hammer

Prior to Spreets, Hammer was responsible for all marketing activities at Getprice, and Goyellow. He joins Mint Wireless alongside new general manager, Bjorn Behrendt, and new chief technology officer, Dr Fred Yip. Mint’s CEO, Alex Teoh, said the trio’s experience will lay the foundation for further growth and expansion in Australia and Europe.

“Fred, Justus and Bjorn bring a collective experience in ecommerce, online retail and working with high-profile companies to Mint Wireless that is invaluable both from a strategic and skills perspective,” he said. “Having established successful careers overseas, they will also be bringing an added dimension of experience on how we can internationalise Mint Wireless as we expand globally.”

Teoh told CMO his company is gearing up for significant growth both locally and internationally, as businesses of all sizes embrace mobile payment technologies.

“A huge part of driving this growth is establishing a formidable team, and this is where Justus’ experience working with high profile e-commerce and online retail companies is key,” he said.

“Justus will play a vital role in expanding Mint Wireless’ brand awareness and products to a broader market, including corporate enterprises and consumers. It’s a real coup to bring someone of Justus’ calibre on-board.”

Mint Wireless was founded in 2006 and provides mobile payment solutions. Its customers include easyJet, Cadbury Schweppes and Amalgamated press control.

Exclusive CMO interviews

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in