Facebook hires Google marketing veteran as first CMO

Gary Briggs joins social media giant to lead its global marketing efforts after several years with Motorola and Google

Facebook has secured Google’s former vice-president of consumer marketing, Gary Briggs, as its first global CMO.

As the marketing chief of the social networking behemoth, Briggs will lead all branding and marketing efforts and will oversee teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

Briggs is currently an advisor to Motorola Mobility, which was acquired by Google in 2011 for US$12.6bn but only finally closed in May last year. He was previously consumer marketing leader at Google responsible for search, commerce, Chrome, Google+, Google.org and the overall brand.

Prior to that, Briggs was the senior vice-president of marketing for Motorola in charge of regional and product marketing, consumer research, communications, ecommerce, advertising and the overall brand. His resume also includes CEO of gift card startup, Plastic Jungle, six years at eBay in various marketing and general management roles, a stint at Pepsi, as well as two years at IBM running worldwide brand strategy.

Briggs replaces former vice-president of product marketing, Eric Antanow, who has been overseeing Facebook’s marketing efforts since 2010 and will quit the company in September to pursue a personal project related to education, Facebook said in a statement.

Briggs is to report to Facebook’s vice-president of product, Chris Cox.

In a statement, Briggs said Facebook isn’t just a company, but a connection for more than a billion people to “the friends and things they care about most”.

“Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in