Facebook hires Google marketing veteran as first CMO

Gary Briggs joins social media giant to lead its global marketing efforts after several years with Motorola and Google

Facebook has secured Google’s former vice-president of consumer marketing, Gary Briggs, as its first global CMO.

As the marketing chief of the social networking behemoth, Briggs will lead all branding and marketing efforts and will oversee teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

Briggs is currently an advisor to Motorola Mobility, which was acquired by Google in 2011 for US$12.6bn but only finally closed in May last year. He was previously consumer marketing leader at Google responsible for search, commerce, Chrome, Google+, Google.org and the overall brand.

Prior to that, Briggs was the senior vice-president of marketing for Motorola in charge of regional and product marketing, consumer research, communications, ecommerce, advertising and the overall brand. His resume also includes CEO of gift card startup, Plastic Jungle, six years at eBay in various marketing and general management roles, a stint at Pepsi, as well as two years at IBM running worldwide brand strategy.

Briggs replaces former vice-president of product marketing, Eric Antanow, who has been overseeing Facebook’s marketing efforts since 2010 and will quit the company in September to pursue a personal project related to education, Facebook said in a statement.

Briggs is to report to Facebook’s vice-president of product, Chris Cox.

In a statement, Briggs said Facebook isn’t just a company, but a connection for more than a billion people to “the friends and things they care about most”.

“Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in