Facebook hires Google marketing veteran as first CMO

Gary Briggs joins social media giant to lead its global marketing efforts after several years with Motorola and Google

Facebook has secured Google’s former vice-president of consumer marketing, Gary Briggs, as its first global CMO.

As the marketing chief of the social networking behemoth, Briggs will lead all branding and marketing efforts and will oversee teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

Briggs is currently an advisor to Motorola Mobility, which was acquired by Google in 2011 for US$12.6bn but only finally closed in May last year. He was previously consumer marketing leader at Google responsible for search, commerce, Chrome, Google+, Google.org and the overall brand.

Prior to that, Briggs was the senior vice-president of marketing for Motorola in charge of regional and product marketing, consumer research, communications, ecommerce, advertising and the overall brand. His resume also includes CEO of gift card startup, Plastic Jungle, six years at eBay in various marketing and general management roles, a stint at Pepsi, as well as two years at IBM running worldwide brand strategy.

Briggs replaces former vice-president of product marketing, Eric Antanow, who has been overseeing Facebook’s marketing efforts since 2010 and will quit the company in September to pursue a personal project related to education, Facebook said in a statement.

Briggs is to report to Facebook’s vice-president of product, Chris Cox.

In a statement, Briggs said Facebook isn’t just a company, but a connection for more than a billion people to “the friends and things they care about most”.

“Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in