Australian insurance broking group, Austbrokers, has appointed a new head of marketing as it looks to tackle additional business streams and personalise its customer approach.

Myer has appointed a new chief of marketing and merchandise among a host of new senior executive appointments.

Former Australian Marketing Institute (AMI) chief executive, Mark Crowe, has become the new head of Brand Finance Australia.

Given Tableau positions itself as bringing the power of data to individuals, it’s not surprising its global CMO, Elissa Fink, is a great believer in data-driven marketing. What’s a little more unexpected is that she’s also an advocate for intuition and gut feel.

Brands looking to utilise mobile in their marketing and engagement mix must deliver content in a timely way that reflects the consumer’s interests and choices, rather than their own corporate objectives and needs.

Media recognition apps vendor, Shazam, has appointed Patricia Parra as its first chief marketing officer as it looks to improve its user engagement globally and expand its product offering.

A new consultancy group’s report on the changing role of marketing has stressed the importance of courage, collaboration and commercial instinct if marketing leaders want to continue to be successful.

Marketing must sit at the heart of business decision-making and the boardroom table if organisations want to stay ahead of the competition and embrace ever-higher customer expectations.

Marketing and technology are blurring and the relationship between CMO and CIO is increasingly vital to addressing the modern data and digital customer challenge, leading Australian marketers claim.

Online home improvement directory, hipages Group, has brought on a new chief marketing officer (CMO) and created a chief customer office role as part of plans to lift its brand presence and might in Australia.

Chief executive of Australia’s Taronga Zoo Cameron Kerr is a great believer in the power of people to transform brands as well as leadership. He discusses his rise from marketer to business leader

The challenges of striking a successful relationship between marketing and IT are well documented, and yet we’re still not sure of the best way to get there. There’s no getting away from the fact that these two leaders come from different backgrounds and have, until now, been speaking very different languages.

In our new series of insights into a key topic or issue for marketers, we ask three CMOs: What skill sets does today’s ideal marketing team need to have and why?

While we’ve only seen a handful of chief marketing officers become CEOs to date, digital disruption and the rise of customer centricity as a core pillar of competitive advantage are paving the way for more to rise to the top job.

Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.

More than 150 marketing, customer experience, data and business leaders descended on the Crown Plaza Hunter Valley to participate in the first Customer 360 Symposium run by Ashton Media. CMO was on the scene and presents you with some pictorial highlights

The Sixth Annual CMO Agenda report from US-based strategic consultants, CMG Partners, has set out to define the key principles marketers must embrace to become more responsive to market conditions.

Australian pet supply retailer, Paws for Life, has appointed former Sony head of brand marketing to become its first chief marketing officer (CMO) as it looks to embark on its next phase of development.

CMOs can no longer live in a business silo and must find allies across the organisation, including the CIO, if they’re to meet the expectations of today’s customer.

CMOs are increasingly becoming the solution to the weaknesses in an organisation’s priorities, vision and future strategy, several industry executives at Adobe’s Digital Marketing Summit claimed.

Marketers are in prime position to break down organisational barriers and lead the transformation to customer-centric, real-time enterprise necessitated by digital disruption, Adobe’s digital leader claims.