McDonalds CMO joins GroupM as CEO

Mark Lollback replaces John Steedman, who left GroupM in June

Mark Lollback
Mark Lollback

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

Lollback has been with McDonalds since January 2012, and has built up a 20-year career in marketing and advertising. On his resume are stints with Unilever, PepsiCo and ANZ Bank.

In the new role, Lollback will work closely with CEOs and leadership teams across all of GroupM’s businesses. He takes up the post in the new year and takes the reins from John Steedman, who stepped down in June.

“It’s a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry,” said Lollback in a statement. “We have seen enormous change over the past five years, and the next five will be incomparable.

“GroupM Australia’s diverse and unrivalled talent, from top to bottom across the business, places it in a formidable position for the future.”

GroupM’s CEO for Asia-Pacific and China, Mark Patterson, highlighted Lollback’s experience and reputation for transformation as key reasons for his appointment.

“Mark is a unique talent with a depth and breadth of experience, a leadership style and personality that will work well in our culture with an appetite for change and a natural inquisitiveness that will serve our clients, partners, him and us well,” he said.

“We were looking for someone who will bring fresh thinking, ideas and approaches to complement our current leadership team.”

Patterson also flagged “ambitious” plans for the GroupM business next year encompasses new businesses, partnerships, products, services and initiatives.

In a statement, a McDonalds spokesperson said the company will confirm a replacement early in the new year.

“Mark has been a valuable member of our senior leadership team and we wish him all the best with his new role," the spokesperson said.

In a recent interview with CMO, Lollback said he wasn't someone who backed away from a professional challenge or the need to change. In the past two years, he's spearheaded McDonald's efforts to turn its go-to-market strategy around and build sustainable business growth through an overhaul of its customer value proposition.

“Every job I’ve had has been going into a problem,” Lollback said to CMO at the time. “I love change and solving big corporate problems or businesses that are flat-lining; it’s just my mindset. I also consider myself a bit of a maverick.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.

astha sharma

5 things marketers should know about data privacy in 2020

Read more

Well, that's good to know that. Any other news you want to share here? I can't wait to see more.

Phil Godfrey

Queensland appoints first chief customer and digital officer

Read more

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Latest Podcast

More podcasts

Sign in