McDonalds CMO joins GroupM as CEO

Mark Lollback replaces John Steedman, who left GroupM in June

Mark Lollback
Mark Lollback

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

Lollback has been with McDonalds since January 2012, and has built up a 20-year career in marketing and advertising. On his resume are stints with Unilever, PepsiCo and ANZ Bank.

In the new role, Lollback will work closely with CEOs and leadership teams across all of GroupM’s businesses. He takes up the post in the new year and takes the reins from John Steedman, who stepped down in June.

“It’s a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry,” said Lollback in a statement. “We have seen enormous change over the past five years, and the next five will be incomparable.

“GroupM Australia’s diverse and unrivalled talent, from top to bottom across the business, places it in a formidable position for the future.”

GroupM’s CEO for Asia-Pacific and China, Mark Patterson, highlighted Lollback’s experience and reputation for transformation as key reasons for his appointment.

“Mark is a unique talent with a depth and breadth of experience, a leadership style and personality that will work well in our culture with an appetite for change and a natural inquisitiveness that will serve our clients, partners, him and us well,” he said.

“We were looking for someone who will bring fresh thinking, ideas and approaches to complement our current leadership team.”

Patterson also flagged “ambitious” plans for the GroupM business next year encompasses new businesses, partnerships, products, services and initiatives.

In a statement, a McDonalds spokesperson said the company will confirm a replacement early in the new year.

“Mark has been a valuable member of our senior leadership team and we wish him all the best with his new role," the spokesperson said.

In a recent interview with CMO, Lollback said he wasn't someone who backed away from a professional challenge or the need to change. In the past two years, he's spearheaded McDonald's efforts to turn its go-to-market strategy around and build sustainable business growth through an overhaul of its customer value proposition.

“Every job I’ve had has been going into a problem,” Lollback said to CMO at the time. “I love change and solving big corporate problems or businesses that are flat-lining; it’s just my mindset. I also consider myself a bit of a maverick.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

It is indeed great and nice article, but I think the virtual reality, user-generated contents and the Chat bots will dominate the digital...

Almesh

Predictions: 8 digital marketing trends for 2018

Read more

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Latest Podcast

More podcasts

Sign in