McDonalds CMO joins GroupM as CEO

Mark Lollback replaces John Steedman, who left GroupM in June

Mark Lollback
Mark Lollback

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

Lollback has been with McDonalds since January 2012, and has built up a 20-year career in marketing and advertising. On his resume are stints with Unilever, PepsiCo and ANZ Bank.

In the new role, Lollback will work closely with CEOs and leadership teams across all of GroupM’s businesses. He takes up the post in the new year and takes the reins from John Steedman, who stepped down in June.

“It’s a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry,” said Lollback in a statement. “We have seen enormous change over the past five years, and the next five will be incomparable.

“GroupM Australia’s diverse and unrivalled talent, from top to bottom across the business, places it in a formidable position for the future.”

GroupM’s CEO for Asia-Pacific and China, Mark Patterson, highlighted Lollback’s experience and reputation for transformation as key reasons for his appointment.

“Mark is a unique talent with a depth and breadth of experience, a leadership style and personality that will work well in our culture with an appetite for change and a natural inquisitiveness that will serve our clients, partners, him and us well,” he said.

“We were looking for someone who will bring fresh thinking, ideas and approaches to complement our current leadership team.”

Patterson also flagged “ambitious” plans for the GroupM business next year encompasses new businesses, partnerships, products, services and initiatives.

In a statement, a McDonalds spokesperson said the company will confirm a replacement early in the new year.

“Mark has been a valuable member of our senior leadership team and we wish him all the best with his new role," the spokesperson said.

In a recent interview with CMO, Lollback said he wasn't someone who backed away from a professional challenge or the need to change. In the past two years, he's spearheaded McDonald's efforts to turn its go-to-market strategy around and build sustainable business growth through an overhaul of its customer value proposition.

“Every job I’ve had has been going into a problem,” Lollback said to CMO at the time. “I love change and solving big corporate problems or businesses that are flat-lining; it’s just my mindset. I also consider myself a bit of a maverick.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Sign in