Unilever looks to CMO future following departure of marketing leaders

Joint lead marketing directors, Andrea Martens, and Hugo Verkuil, assume new roles from 2016

Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.

Verkuil, who heads up the food and home division, and Martens, who heads up personal care, have made independent decisions to move on to new opportunities from 2016 after three years in their respective roles.

Martens is taking up a chief brand position at Jurlique, commencing the new role in early 2016. She has been with Unilever A/NZ since 2000, and held various marketing roles across savoury and homecare, ice cream and Refreshment. Prior to this, Martens held marketing roles in personal care for Glaxo SmithKline and Faulding Healthcare.

Verkuil, meanwhile, will be taking up a new position within the global Unilever family after taking some family time. Details on his forthcoming role have not been confirmed. Prior to joining Australia in January 2013, Verkuil was a marketing director in Malaysia, and previously worked in several European offices.

The pair were appointed Unilever’s lead marketing directors as well as managing directors of their respective divisions in early 2013 and replaced Peter Boone, who departed Unilever A/NZ in December 2012 after two-and-a-half years as CMO.

“Andrea and Hugo have built a strong marketing function, embedding purpose in our brands as we work to double the size of our business globally while reducing our environmental impact and increasing our positive social impact,” Unilever A/NZ chairman and CEO, Clive Stiff, said in a statement.

“They leave us with a solid structure and capability in place. Andrea and Hugo’s expertise, passion and commitment have been instrumental in driving sustainable growth for our business in recent years. We wish them the very best for their next moves.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in