Unilever looks to CMO future following departure of marketing leaders

Joint lead marketing directors, Andrea Martens, and Hugo Verkuil, assume new roles from 2016

Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.

Verkuil, who heads up the food and home division, and Martens, who heads up personal care, have made independent decisions to move on to new opportunities from 2016 after three years in their respective roles.

Martens is taking up a chief brand position at Jurlique, commencing the new role in early 2016. She has been with Unilever A/NZ since 2000, and held various marketing roles across savoury and homecare, ice cream and Refreshment. Prior to this, Martens held marketing roles in personal care for Glaxo SmithKline and Faulding Healthcare.

Verkuil, meanwhile, will be taking up a new position within the global Unilever family after taking some family time. Details on his forthcoming role have not been confirmed. Prior to joining Australia in January 2013, Verkuil was a marketing director in Malaysia, and previously worked in several European offices.

The pair were appointed Unilever’s lead marketing directors as well as managing directors of their respective divisions in early 2013 and replaced Peter Boone, who departed Unilever A/NZ in December 2012 after two-and-a-half years as CMO.

“Andrea and Hugo have built a strong marketing function, embedding purpose in our brands as we work to double the size of our business globally while reducing our environmental impact and increasing our positive social impact,” Unilever A/NZ chairman and CEO, Clive Stiff, said in a statement.

“They leave us with a solid structure and capability in place. Andrea and Hugo’s expertise, passion and commitment have been instrumental in driving sustainable growth for our business in recent years. We wish them the very best for their next moves.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in