Leadership News, Features, and Interviews

The Australian Association of National Advertisers (AANA) has appointed Lion’s Matt Tapper as the new chair of its board, replacing Telstra’s Inese Kingsmill.

No technology will fix a CMO’s problems unless they first get their marketing strategy and structure in order, skill up their teams appropriately, and become stewards of data, Bluewolf’s global CMO claims.

David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.

Kimberly-Clark’s consumer marketing leader, Anastasia Barlas, has left the FMCG firm following a restructure of the marketing function.

Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.

Kellogg has confirmed marketing director, John Broome, will leave the company today following a restructure of the company’s marketing and insights functions.

Using data-driven customer insights to proactively engage with and lift the value of every customer interaction is the cornerstone of ANZ Bank’s ‘Strategic next best conversation’ program.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we ask Squiz global CEO, John-Paul Syriatowicz for his take on embracing digital successfully.​

Some chief digital officers have responsibility for the digital transformation of a brand or company. For Cat Matson in Brisbane, her responsibilities scale out to the transformation of an entire city.

Australian marketers are entering the second wave of digital transformation where digital evolves from a channel play and experiment and becomes the engine across organisations, workflows and customer experience enablement.

Today’s marketers are experiencing high levels of “infobesity” that can cause a disconnect between their brand and customers.

Marketers must stop using fear as the basis of agency relationships and put more emphasis on curiosity, collaboration and profitability if they hope to achieve sustained creativity, Mars global CMO claims.

More than half of Australian organisations plan to have a chief digital officer in place within the next two to three years to manage the transition to the “new normal” of digital-first business, a new report claims.

SAS has appointed experienced marketing and sales executive, Iggy Pintado, as its new head of marketing for Australia and New Zealand.

For the past five years, Just Group has been on a digital journey to revolutionise its online retailing strategy and expand its customer reach.

For Crown Resorts CMO, Christopher Coyne, data-driven customer engagement and loyalty are key to long-term growth.

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.

Not enough is being done by organisations to have real-time, authentic conversations with customers that build deeper, long-lasting relationships, according to IBM’s GM of customer platforms.

NAB has announced McDonalds regional media and digital leader, Andrew Knott, as its new chief marketing officer.

An organisation’s digital strategy ultimately needs to come back to customer experience and the journey from awareness to advocacy, RSPCA’s former digital chief claims.

Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.