Leadership News, Features, and Interviews

It’s beholden on marketers to demonstrate how they can add value to their organisation, NAB’s recently appointment, CMO, Andrew Knott, claims.

Restoring Target to its former glory could well come at some cost to Kmart, its new chief, Guy Russo, admits. But he’s equally bullish about turning the business around and claims both retailers can co-exist – even if it does mean stores could switch.

The rise of new digital and social channels are giving brands the opportunity to create greater engagement with consumers and build stronger customer loyalty than ever before, according to Luxottica’s VP of marketing, Jee Moon.

Myer’s CEO is claiming encouraging first-half results for the department store giant and its turnaround strategy after seeing a slight increase in sales, even as net profits dipped by 4 per cent.

Telstra has added two telco heavyweights to its executive ranks across retail and technology, innovation and strategy.

Digital marketing company Performance Horizon’s VP of marketing, Erik Mikisch, speaks to CMO about how to be a more intelligent marketer in today’s fast-paced digital marketplace.

Ladbrokes Australia’s inaugural chief marketing officer has quit the post after three years to pursue new opportunities.

There are plenty of reasons why Australian health insurance provider, Australian Unity, decided to launch a formal innovation program, its GM of retail health fund, Natalie Vogel, says.

Digital transformation for Australia Post is less about the next set of products and services coming through, and more about creating an organisation that can adapt and create new business models quickly.

It takes more than just leadership skills to run a successful marketing team, and Defence Force Recruiting’s general manager for marketing, Pat Duffy reveals just what it takes to meet the industry’s ever-evolving demands.

Innovation is happening across every organisation, continuously. But it’s the ability to harness and scale those ideas, as well as disrupt traditional power hierarchies and corporate structures, that will make or break how established organisations compete in a digitised, customer-centric world.

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers.

​More than 100 marketing and IT leaders joined CMO and CIO magazines, as well as our event partner, ADMA, for the first Executive Connections event in Sydney on 1 March. Here are pictorial highlights from the breakfast event.

Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!media have been instrumental in creating campaigns that boost engagement and customer experience with brands.

CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.

The pressure on Suncorp to boost its productivity and maintain its competitive edge has triggered a significant re-think of its data analytics strategy.

The Interactive Advertising Bureau (IAB) Australia’s chief executive, Alice Manners, is quitting her post after nearly three years in the role.

Digital, data and technology have changed the face of marketing as a function, and triggered a seismic shift in the skills needed to be more agile and adaptable.

ANZ has snatched Google A/NZ boss, Maile Carnegie, as its new group executive of digital banking, uniting its digital and innovation strategy and remit under one leadership post.

tech startup GetCapital has appointed its first head of marketing, Claire Morgan to lead its customer-centric approach in the B2B fintech stapce.