Leadership News, Features, and Interviews

Leadership

Updated: Why predictive analytics matters

Predictive analytics is being touted as the best way for marketers to unearth fresh insights using the wealth of data, technology tools and data science skills now at their disposal. But without the right approach projects are likely to fail.

Leadership

CMO tenure rises to 45 months

The average tenure of chief marketing officers has increased to 45 months, according to the latest report from executive recruitment and consulting group, Spencer Stuart.

Leadership

Marketing rapid growth: Creating a new flight path at Skyscanner

In the third instalment of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Cocker, CMO of global travel search site Skyscanner about being the company’s first board-level marketing chief and why the company is doubling the size of its marketing team.

Leadership

CMOs facing identity crisis: report

A new vendor-sponsored report claims chief marketing officers at manufacturing companies are in the midst of an identity crisis as they struggle to deliver a satisfying customer experience.

Leadership

Marketing rapid growth: Eventbrite's ticket to ride

Just what makes the marketing chief of a rapidly growing company tick? Do they need specific skills in order to cope with the fast-paced nature of their evolving brand and business? Are they better multi-taskers than most? Do they have an entrepreneurial streak most of us should envy? And how much say do they have in shaping the products and solutions their company offers?

Leadership

How to choose the right software

How do you choose the right software (or app) for your organisation? How do you sort through the sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?

Leadership

Marketing history: ANZ Stadium's Melinda Madigan

ANZ Stadium is in the midst of its biggest sporting year since the Sydney 2000 Olympic Games. Driving customer engagement with this historic array of content along with digital transformation are key for new marketing chief, Melinda Madigan.

Leadership

The keys to smarter data analytics

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

Leadership

4 barriers stand between you and Big Data insight

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

Leadership

7 attributes of highly effective tech company CEOs

When I was at IBM, I spent some time in the Executive Resource program, which is designed specifically to prepare someone to be a CEO. The program includes classes by top executives and military officers who either were CEOs themselves or were on the short path to becoming a CEO.

Leadership

5 strategic tips for avoiding a big data bust

Big data has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organisation is ready for.

Leadership

How to master creative thinking

Just how did Steve Jobs and Marc Benioff of Salesforce.com fame become the gurus of creative thinking? Were they born with an inherent talent, or can you in fact learn to become a leading marketing innovator?

Leadership

Transformation: The Co-op's CMO Greg Smith

Greg Smith is The Co-op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.

Leadership

Data-Driven Companies Outperform Competitors Financially

Working with and making business decisions based on data is good for your company's bottom line. Companies that have embraced a data-driven culture--rating themselves substantially ahead of their peers in their use of data--are three times more likely to rate themselves as substantially ahead of their peers in financial performance, according to findings by the Economist Intelligence Unit in a survey sponsored by Tableau Software.

Leadership

10 leadership strategies you should be embracing

It’s a wonderful time to be leading as CMO - assuming you’re up to the challenge. As companies face growing pressure to drive growth in this unpredictable environment, marketing is increasingly on your CEO’s agenda and, rest assured, it is being hotly debated in the boardroom, as well.

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State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

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Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

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I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

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The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

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Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

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