Leadership News, Features, and Interviews

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

ANZ Stadium’s GM of marketing and membership is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

We’ve spoken to a raft of marketing leaders, analysts and industry commentators about the strategic focus required by marketing leaders in 2016. Here, we highlight 7 key trends predicted to drive the role of CMO in the New Year.

Australian insurance group, IAG, is undertaking a major shake-up of its organisational structure and leadership team in a bid to become a customer-led and data-driven organisation.

Successful rebranding requires patience, good timing and an engaging strategy, according to AUB Group CMO, Vanessa Lyons.

Organisations looking to survive the digital age must harness the triumvirate of customer sentiment, operational excellence through technology, and experimentation via new business models, Capgemini’s global head of sectors claims.

Telstra’s Retail group executive, Dr Karsten Wildberger, will resign from the ASX-listed telco and return to Germany next year for personal reasons.

Former Target Australia customer experience chief, Jason Bradshaw, has taken up a new post as the first director of customer experience for Volkswagen Group Australia.

Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes.

This year’s top 10 CMOs in the CMO50 stand out for the breadth of responsibility they’ve taken on not just as marketers, but as business leaders.

When IDG launched CMO as a brand in early 2013, marketers globally were already in the midst of significant change. Every which way you looked at it, marketing was experiencing a shake-up - in opportunity, in complexity and in executive expectation.

Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.

The more time you spend in marketing and the higher up you get, the more you realise that the role is about influencing the entire business, REA Group’s executive manager of marketing and brand, Amanda Chase, claims.

Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.

Myer has beefed up its marketing and omni-channel smarts in the boardroom by appointing M&C Saatchi’s former managing director, David Whittle, as a new non-executive director.

Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.

The chief customer officer (CCO) is becoming more prevalent than ever at the highest level in the boardroom. Software AG's first chief customer officer shares how he's helping instill customer centricity at the enterprise vendor.

Former Best and Less CEO and marketer, Holly Kramer, has added a non-executive directorship at Woolworths to her growing suite of board positions.

Australian gaming, lotteries and wagering giant, Tatts Group, has held a marketing innovation challenge giving marketing teams the opportunity to pitch an innovative idea and win a $300,000 budget to bring it to life.

The rise of the millennials is driving the need for marketers to ensure greater relevancy, says LogMeIn CMO, Sean Ford.

​ Marketers have to tear down the functional silos created over time to keep up with digital change, as well as those between marketing and functions like sales and IT, if they are to become customer lifecycle stewards, Marketo’s CMO claims.