Menulog brings on two new senior marketers

Online food ordering company bolsters local marketing team with two appointments

Kim Russell and Tasman Page
Kim Russell and Tasman Page

Online food ordering company, Menulog, has brought on two new senior marketing executives to drive growth for its brands in Australia and New Zealand.

Kim Russell joins the group as marketing director from her role as CMO at QSR Holdings, which owns the Oporto, Red Rooster and Chicken Treat fast food brands. Her resume also includes a stint as marketing director for Nando’s, where she sat on the executive board of directors and oversaw the launch of Nando’s loyalty program, PERi-Perks, with Katy Perry.

Tasman Page is also joining the group as head of marketing, reporting to Russell. He most recently led digital marketing and loyalty strategy for embattled IT retailer, Dick Smith, and has also worked at Commonwealth Bank and Westpac.

The two appointments follow the acquisition of the Australian and New Zealand-focused Menulog by UK-listed company, Just Eat, in May last year for a whopping US$687 million. The duo are tasked with leading marketing and brand strategy for the company’s portfolio of brands, including Menulog Australia, Menulog New Zealand and EatNow.

Russell will be reporting to Barnaby Dawe, global CMO of Just Eat.

“I’m very excited to be joining the Menulog Group at what is a really pivotal time for the business,” Russell said in a statement. “I look forward to leading the vision for the future of the brands in Australia and New Zealand and am thrilled to be working with the team here and abroad, as well as our agency partners to bring the enormous potential of these brands to fruition.”

Page noted the organisation’s data assets as a key area of opportunity and development for the marketing team.

“As a data-rich business, our ability to understand our customers and restaurants will drive our growth. We are very excited to get stuck into it,” she said.

Dawe noted both have experience in strategic vision and a proven track record in leading creating and innovative large-scale initiatives

“Their skills are well suited to lead Menulog’s marketing efforts as we continue to maintain our industry leading position and invest in our brands,” he added.

Menulog has more than 5500 restaurants listed on its online site. Just three months prior to the acquisition by Just Eat, Menulog merged with rival player, EatNow.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in