Menulog brings on two new senior marketers

Online food ordering company bolsters local marketing team with two appointments

Kim Russell and Tasman Page
Kim Russell and Tasman Page

Online food ordering company, Menulog, has brought on two new senior marketing executives to drive growth for its brands in Australia and New Zealand.

Kim Russell joins the group as marketing director from her role as CMO at QSR Holdings, which owns the Oporto, Red Rooster and Chicken Treat fast food brands. Her resume also includes a stint as marketing director for Nando’s, where she sat on the executive board of directors and oversaw the launch of Nando’s loyalty program, PERi-Perks, with Katy Perry.

Tasman Page is also joining the group as head of marketing, reporting to Russell. He most recently led digital marketing and loyalty strategy for embattled IT retailer, Dick Smith, and has also worked at Commonwealth Bank and Westpac.

The two appointments follow the acquisition of the Australian and New Zealand-focused Menulog by UK-listed company, Just Eat, in May last year for a whopping US$687 million. The duo are tasked with leading marketing and brand strategy for the company’s portfolio of brands, including Menulog Australia, Menulog New Zealand and EatNow.

Russell will be reporting to Barnaby Dawe, global CMO of Just Eat.

“I’m very excited to be joining the Menulog Group at what is a really pivotal time for the business,” Russell said in a statement. “I look forward to leading the vision for the future of the brands in Australia and New Zealand and am thrilled to be working with the team here and abroad, as well as our agency partners to bring the enormous potential of these brands to fruition.”

Page noted the organisation’s data assets as a key area of opportunity and development for the marketing team.

“As a data-rich business, our ability to understand our customers and restaurants will drive our growth. We are very excited to get stuck into it,” she said.

Dawe noted both have experience in strategic vision and a proven track record in leading creating and innovative large-scale initiatives

“Their skills are well suited to lead Menulog’s marketing efforts as we continue to maintain our industry leading position and invest in our brands,” he added.

Menulog has more than 5500 restaurants listed on its online site. Just three months prior to the acquisition by Just Eat, Menulog merged with rival player, EatNow.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in