Australian-based artificial intelligence vendor appoints data science chief

Former Treasury Wine Estates data director appointed as Complexica looks to expand take-up of its automated analytics offering

Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.

Nigel Hey was previously the global manager of data insights and innovation at TWE, owners of a raft of iconic wine brands including Penfolds, Lindemans, Wolf Blass and Wynns, for nearly two years. Prior to that, he was TWE’s head of data governance and standards at the wine group for 18 months.

Nigel Hey
Nigel Hey


Hey’s professional background also includes a mix of project management roles in both the public and private sectors.

As director of data science at Complexica, he will help the software vendor to expand its customer base and product offering. The company produces software that performs automated and advanced analytics using artificial intelligence in order to help clients to improve business processes and workflow.

Its flagship product, Larry the digital assistant, is pitched as a Siri for business and performs analysis using a combination of algorithms on sales data to improve sales management and strike rates.

“Nigel brings strong, practical skills to Complexica, having been part of global management teams in large organisations, and we are tremendously pleased that he has decided to join our team,” said the vendor’s chief scientist, Dr Zbigniew Michalewicz. “As our company continues to grow and expand its analytical offering, Nigel’s tremendous depth and breadth of industry experience will prove invaluable in maximising the value we deliver for our clients.”

For his part, Hey said he looked forward to bringing his data knowledge and industry insight to the role.

“Having worked with a variety of private and public sector organisations across oil and gas, defence, energy, law and health, I’m a passionate advocate of using data science and analytics to drive tangible economic benefits,” he said.

“I look forward to being part of the exciting journey that lies ahead of Complexica, and contributing the company’s growth.”

Complexica’s client base includes PFD Food Services, which has deployed Larry to undertake automated analytics across its in-field sales reps, telesales operators and website sales, and Liquor Marketing Group, which has brought in Complexica to centralise and automate analytical tasks. These are aimed at increasing the quality, timeliness and effectiveness of promotional campaigns as well as financial results achieved by its 1400 retail stores nationally.

The agreement, dubbed ‘Project Automate and announced in December, includes automated data loading and handling, interpretation and analysis of purchase history and scan data, and automated analytics to illustrate promotional campaign effectiveness.

LMG’s finance director, Gavin Saunders, said the project was a key stepping stone to becoming “best in class when it comes to promotional effectiveness at a retail level”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The rise of the conscious consumer

The concept of consumers boycotting brands and publishers isn’t a new one.

Jodie Sangster

CEO, ADMA

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

One more start-up to disrupt the trucking industry. Well the market is hot. Uber Freight, Doft, Trucker Path... Still no one of these ube...

Sergey

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Latest Podcast

More podcasts

Sign in