Former Treasury Wine Estates data director appointed as Complexica looks to expand take-up of its automated analytics offering
Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.
Nigel Hey was previously the global manager of data insights and innovation at TWE, owners of a raft of iconic wine brands including Penfolds, Lindemans, Wolf Blass and Wynns, for nearly two years. Prior to that, he was TWE’s head of data governance and standards at the wine group for 18 months.
Hey’s professional background also includes a mix of project management roles in both the public and private sectors.
As director of data science at Complexica, he will help the software vendor to expand its customer base and product offering. The company produces software that performs automated and advanced analytics using artificial intelligence in order to help clients to improve business processes and workflow.
Its flagship product, Larry the digital assistant, is pitched as a Siri for business and performs analysis using a combination of algorithms on sales data to improve sales management and strike rates.
“Nigel brings strong, practical skills to Complexica, having been part of global management teams in large organisations, and we are tremendously pleased that he has decided to join our team,” said the vendor’s chief scientist, Dr Zbigniew Michalewicz. “As our company continues to grow and expand its analytical offering, Nigel’s tremendous depth and breadth of industry experience will prove invaluable in maximising the value we deliver for our clients.”
For his part, Hey said he looked forward to bringing his data knowledge and industry insight to the role.
“Having worked with a variety of private and public sector organisations across oil and gas, defence, energy, law and health, I’m a passionate advocate of using data science and analytics to drive tangible economic benefits,” he said.
“I look forward to being part of the exciting journey that lies ahead of Complexica, and contributing the company’s growth.”
Complexica’s client base includes PFD Food Services, which has deployed Larry to undertake automated analytics across its in-field sales reps, telesales operators and website sales, and Liquor Marketing Group, which has brought in Complexica to centralise and automate analytical tasks. These are aimed at increasing the quality, timeliness and effectiveness of promotional campaigns as well as financial results achieved by its 1400 retail stores nationally.
The agreement, dubbed ‘Project Automate and announced in December, includes automated data loading and handling, interpretation and analysis of purchase history and scan data, and automated analytics to illustrate promotional campaign effectiveness.
LMG’s finance director, Gavin Saunders, said the project was a key stepping stone to becoming “best in class when it comes to promotional effectiveness at a retail level”.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
A business that cares about its customers is an easy thing to say; it’s much harder to do.
Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...
ikuyo
Save the Children's marketing chief swaps not-for-profit for education
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making