Australian-based artificial intelligence vendor appoints data science chief

Former Treasury Wine Estates data director appointed as Complexica looks to expand take-up of its automated analytics offering

Australian-based artificial intelligence software company, Complexica, has recruited former global analytics and data chief for Treasury Wine Estates as its new director of data science to help expand its market presence.

Nigel Hey was previously the global manager of data insights and innovation at TWE, owners of a raft of iconic wine brands including Penfolds, Lindemans, Wolf Blass and Wynns, for nearly two years. Prior to that, he was TWE’s head of data governance and standards at the wine group for 18 months.

Nigel Hey
Nigel Hey


Hey’s professional background also includes a mix of project management roles in both the public and private sectors.

As director of data science at Complexica, he will help the software vendor to expand its customer base and product offering. The company produces software that performs automated and advanced analytics using artificial intelligence in order to help clients to improve business processes and workflow.

Its flagship product, Larry the digital assistant, is pitched as a Siri for business and performs analysis using a combination of algorithms on sales data to improve sales management and strike rates.

“Nigel brings strong, practical skills to Complexica, having been part of global management teams in large organisations, and we are tremendously pleased that he has decided to join our team,” said the vendor’s chief scientist, Dr Zbigniew Michalewicz. “As our company continues to grow and expand its analytical offering, Nigel’s tremendous depth and breadth of industry experience will prove invaluable in maximising the value we deliver for our clients.”

For his part, Hey said he looked forward to bringing his data knowledge and industry insight to the role.

“Having worked with a variety of private and public sector organisations across oil and gas, defence, energy, law and health, I’m a passionate advocate of using data science and analytics to drive tangible economic benefits,” he said.

“I look forward to being part of the exciting journey that lies ahead of Complexica, and contributing the company’s growth.”

Complexica’s client base includes PFD Food Services, which has deployed Larry to undertake automated analytics across its in-field sales reps, telesales operators and website sales, and Liquor Marketing Group, which has brought in Complexica to centralise and automate analytical tasks. These are aimed at increasing the quality, timeliness and effectiveness of promotional campaigns as well as financial results achieved by its 1400 retail stores nationally.

The agreement, dubbed ‘Project Automate and announced in December, includes automated data loading and handling, interpretation and analysis of purchase history and scan data, and automated analytics to illustrate promotional campaign effectiveness.

LMG’s finance director, Gavin Saunders, said the project was a key stepping stone to becoming “best in class when it comes to promotional effectiveness at a retail level”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in