Leadership News, Features, and Interviews

Customer experience software vendor, MaritzCX, has opened its Sydney office, already enlisting Qantas, JAX Tyres and Public Transport Victoria as some of its domestic clients.

The Marketing Academy has opened up nominations for the second year of its Australian Leaders Programme following the graduation of its first round of candidates.

​CMO partnered with Microsoft on our first New Zealand roundtable in September, bringing together marketing leaders from a raft of industries to debate customer engagement as the new marketing remit. Here are pictorial highlights from the event.

Beautiful products and great experiences are the key to powerful brands, Xero’s CMO and well-known marketing technologist, Andy Lark, claims. To get there, marketers need to become “creative technologists” who embrace a set of “power laws” driven by platforms, data and real-time customer engagement.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we ask Adobe head of strategy and digital transformation, Mark Henley, his advice on how organisations tackle and master digital change.

The pressure is on organisations to optimise the value of social media, cloud-based computing, mobile technology and big data analytics by embracing digital transformation from the top down. Yet according to a new study, one third of companies still have businesses split between digital and traditional practices, and only one in 20 claim a seamless customer experience across channels throughout the purchase cycle

Penguin Group’s innovative spirit harks back to its founder, Sir Allen Lane, a maverick of his time who disrupted the book publishing world by producing high-quality paperbacks that made reading affordable for the masses. But what does that culture and thinking look like in a digital context?

Marketers trying to identify every customer in their moment of need through complex sets of digital, social and mobile data would be better off spending more time on retaining and developing their most valuable and profitable customers using predictive modelling.

The proliferation of technology, data and social media has created an increasingly complex environment for marketers to optimise brand awareness at every customer touch point.

Innovation is valued more by smaller Australian businesses than larger ones, according a receent Commonwealth Bank research report found.

The future of TV broadcasters is about being involved in all forms of TV content development and streaming whatever the connected device, Seven West Media’s chief digital officer claims.

Telstra’s marketing and media leader, Joe Pollard, has been promoted to CMO and Group executive media as part of three group executive appointments.

The primary job of the chief digital officer could be to make themselves redundant, according to a panel of digital and technology specialists.

Digital disruption equals accelerated change and requires organisations to fundamentally transform their capabilities and corporate values, ANZ’s chief technology officer claims.

When you think about the attributes a CMO might need in a startup organisation, adaptability immediately springs to mind. But according to Search Party’s global marketing chief, Magda Walczak, being able to respond quickly to market conditions is useless without also focus, data-driven metrics and long-term commitment to decisions.

All signs point to the need for marketing and IT leaders to work better together. Yet finding the way to interact effectively still proves to be a significant challenge for many organisations globally.

The rapid evolution of digital, mobile and social technologies has propelled the financial industry into an era of transformative agility and adaptability.

Twitter has made co-founder Jack Dorsey its new CEO, ending months of speculation and handing him the tough task of turning around the company's sluggish user growth.

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

Companies leading the pack globally for revenue growth have linked are creating customer experiences based on data-driven insight and linking everything they do to brand and customer values, a new study claims.

The emphasis on data analytics to explain marketing’s ROI could be stifling innovation and the CMO’s role as business growth strategist, an Australian analytics evangelist claims.