Leadership News, Features, and Interviews

Organisations looking to make the most of predictive analytics must recognise that it takes time to build trust, and that success requires the involvement of the entire company towards a data-driven culture.

Nestlé Oceania has appointed Thérèse Kallie as its new director communications and marketing services. She replaces former CMO, David Morgan, who finished up at the end of 2013.

The evolution of marketing through data and analytics is “geekifying” the CMO role and putting stronger emphasis on partnership and alignment between marketing and IT departments.

There aren’t that many marketers who boast both solid branding roots and broader business leadership and development experience. But head of territory Australia and New Zealand for music streaming company Rdio, Colin Blake, not only possesses these skills, he’s also coached the Canadian Olympics snowboarding team.

Recently-installed BlackBerry CEO John Chen is on a mission to restore the ailing company to financial health, largely by restoring faith in BlackBerry among corporate CIO's and other traditional enterprise customers.

Social media professionals need to have a specific set of communication and technical skills as well as varied experience if you expect them to be a strategic part of your business in 2014.

If you hadn’t noticed, we’re in the midst of a marketing revolution that has made it imperative for CMOs to better align with their c-suite peers. One of the challenging relationships they need to forge is with the CFO.

Generation Y is a complicated bunch. Many millennials are over-educated, under-employed and carry debt greater than their annual salaries -- yet your future hinges on them. Whether you need to hire them or sell to them, this infographic looks at common traits of millennials as both employees and consumers.

Strong demand for data analytics skills is pushing up wages for qualified professionals and turning big data into a big pay for data analysts.

CMO speaks to a range of senior marketers, industry experts and content marketing leaders to find out where their content marketing dollars will be spent in 2014, and what they see as the top trends influencing content strategy.

B2B marketers need to stop playing the victim and spend more time learning customer centricity from their consumer counterparts if they wish to remain relevant in five years’ time.

Social media has become an intrinsic part of our brand and corporate lives. Yet the number of organisations lacking governance strategies around these highly interactive and dynamic channels is alarming.

Many marketers can count the number of Australian owned, globally recognised brands on one hand. So it’s no surprise that experienced marketer and strategist, Rob Langtry, considers being brand custodian for the country’s wool industry a rare privilege.

Chief marketers struggling to put customer experience at the heart of their corporate culture should start by identifying clear areas of opportunity they can build off, Westpac’s head of CRM claims.

The director of information architecture at agency Nomensa details the biggest design trend for 2014.

Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.

The unprecedented threat to privacy presented by big data means marketers need to become extremely vigilant in how they use customer intelligence for future gain.

The Commonwealth Bank has confirmed Monique MacLeod as its new general manager, consumer marketing, replacing consumer chief, Martin Whelan.

CIOs must encourage data scientists to solve real business problems, not just play with data.

The Association for data-driven marketing and advertising (ADMA) has appointed four new industry representatives to its board.

Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective.