5 things marketers need to do to get better in buy in when presenting
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
Telstra promotes Pollard to group executive of marketing and media
Promotion is one of three group executive promotions all aimed at improving the telco's consumer and growth focus, says CEO
Telstra’s marketing and media leader, Joe Pollard, has been promoted to CMO and Group executive media as part of three group executive appointments.
Pollard joined Telstra and group managing director of media and marketing last November following the departure of former marketing chief, Mark Buckman. Under her new role, she will continue to lead all of the telco’s marketing and media functions including the chief marketing office.
Prior to joining Telstra, Pollard was CEO of Publicis Mojo. Her resume includes work in marketing, media and digital across Australia, the UK, Hong Kong, US and Japan with the likes of Nike, Nine Entertainment Co and ninemsn.
Alongside Pollard’s rise to the group executive, Telstra has appointed former group MD of consumers and acting group MD of products, Karsten Wildberger, as group executive of retail. That decision follows the departure of former retail head, Gordon Ballantyne last week.
Group MD of strategic finance and acting group executive for international, Cynthia Whelan, has also been promoted to group executive of international and new business. This role sees her driving new growth initiatives such as Telstra Health, Telstra Ventures, Smart Home Solutions and new premium services.
Telstra said responsibilities for strategic finance will remain with its CFO, Warwick Bray.
“Karsten, Cynthia and Joe are outstanding executives who have already made significant contributions to our growth ambitions and will take even larger roles in this new structure,” said Telstra CEO, Andrew Penn, adding that all bring significant international experience to their positions.
Penn took over as CEO from David Thodey in May.
“These positions reflect our commitment to improving consumer and product offers to customers through one laser-focused team, to elevate our media and marketing activities and align them across the business, and our continued focus on growth.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing