Prior to joining Telstra, Pollard was CEO of Publicis Mojo. Her resume includes work in marketing, media and digital across Australia, the UK, Hong Kong, US and Japan with the likes of Nike, Nine Entertainment Co and ninemsn.
Alongside Pollard’s rise to the group executive, Telstra has appointed former group MD of consumers and acting group MD of products, Karsten Wildberger, as group executive of retail. That decision follows the departure of former retail head, Gordon Ballantyne last week.
Group MD of strategic finance and acting group executive for international, Cynthia Whelan, has also been promoted to group executive of international and new business. This role sees her driving new growth initiatives such as Telstra Health, Telstra Ventures, Smart Home Solutions and new premium services.
Telstra said responsibilities for strategic finance will remain with its CFO, Warwick Bray.
“Karsten, Cynthia and Joe are outstanding executives who have already made significant contributions to our growth ambitions and will take even larger roles in this new structure,” said Telstra CEO, Andrew Penn, adding that all bring significant international experience to their positions.
“These positions reflect our commitment to improving consumer and product offers to customers through one laser-focused team, to elevate our media and marketing activities and align them across the business, and our continued focus on growth.”
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
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