Prior to joining Telstra, Pollard was CEO of Publicis Mojo. Her resume includes work in marketing, media and digital across Australia, the UK, Hong Kong, US and Japan with the likes of Nike, Nine Entertainment Co and ninemsn.
Alongside Pollard’s rise to the group executive, Telstra has appointed former group MD of consumers and acting group MD of products, Karsten Wildberger, as group executive of retail. That decision follows the departure of former retail head, Gordon Ballantyne last week.
Group MD of strategic finance and acting group executive for international, Cynthia Whelan, has also been promoted to group executive of international and new business. This role sees her driving new growth initiatives such as Telstra Health, Telstra Ventures, Smart Home Solutions and new premium services.
Telstra said responsibilities for strategic finance will remain with its CFO, Warwick Bray.
“Karsten, Cynthia and Joe are outstanding executives who have already made significant contributions to our growth ambitions and will take even larger roles in this new structure,” said Telstra CEO, Andrew Penn, adding that all bring significant international experience to their positions.
“These positions reflect our commitment to improving consumer and product offers to customers through one laser-focused team, to elevate our media and marketing activities and align them across the business, and our continued focus on growth.”
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
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