Marketing Academy calls for second round of CMO hopefuls

Not-for-profit organisation launches the 2016 instalment of its marketing leadership program in Australia

The Marketing Academy has opened up nominations for the second year of its Australian Leaders Programme following the graduation of its first round of candidates.

The initiative was launched in Australia this year following its successful rollout in the UK, and gives up to 30 marketing professionals the opportunity to build their leadership skills and become the next generation of CMOs. The program includes 15 days of learning through one-on-one mentoring, leadership development workshops, bootcamps and executive couching. There’s also a series of lectures from noted global business and leadership speakers over the course of the six-month initiative.

To be included, marketers must be nominated by their peers then go through an interview process in order to be successfully chosen for the program, and must have at least 10 years’ experience in their field.

The selection process involves three stages, including a ‘showcase’ submission, taking part in a pitch process, then attending a panel interview.

This year’s cohort included a mix of professionals from the marketing, media and advertising space. Carlton & United Breweries head of international brands, Mick McKeown, who was a delegate this year, labelled the program an “extraordinary experience”.

“It not only helped me grow as a leader, but also as a person,” he said. Ï am truly grateful for what I have learnt and the people I have met, and while the selection process is intense, the reward is truly priceless.”

Read more: Training up the industry's future CMOs

This year’s list of 45 industry mentors, sponsors and experts included Foxtel’s executive GM of sales and marketing, Ed Smith; Suncorp group executive of marketing, Mark Reinke; Commonwealth Bank’s group executive marketing and strategy, Vittoria Shortt; Omnicom Media Group CEO, Leigh Terry; and Unilever CEO, Clive Stiff.

“As a founder supporter, we’re proud to return for our second year,” Smith said of Foxtel’s involvement. “Having seen the Marketing Academy in action, it has exceeded our already high expectations. There is no doubt in my mind this is the most exciting and comprehensive development opportunity available to aspiring CMOs in this market.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

The ultimate battle: brand vs retailer

At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

Sign in