Marketing Academy calls for second round of CMO hopefuls

Not-for-profit organisation launches the 2016 instalment of its marketing leadership program in Australia

The Marketing Academy has opened up nominations for the second year of its Australian Leaders Programme following the graduation of its first round of candidates.

The initiative was launched in Australia this year following its successful rollout in the UK, and gives up to 30 marketing professionals the opportunity to build their leadership skills and become the next generation of CMOs. The program includes 15 days of learning through one-on-one mentoring, leadership development workshops, bootcamps and executive couching. There’s also a series of lectures from noted global business and leadership speakers over the course of the six-month initiative.

To be included, marketers must be nominated by their peers then go through an interview process in order to be successfully chosen for the program, and must have at least 10 years’ experience in their field.

The selection process involves three stages, including a ‘showcase’ submission, taking part in a pitch process, then attending a panel interview.

This year’s cohort included a mix of professionals from the marketing, media and advertising space. Carlton & United Breweries head of international brands, Mick McKeown, who was a delegate this year, labelled the program an “extraordinary experience”.

“It not only helped me grow as a leader, but also as a person,” he said. Ï am truly grateful for what I have learnt and the people I have met, and while the selection process is intense, the reward is truly priceless.”

Read more: Training up the industry's future CMOs

This year’s list of 45 industry mentors, sponsors and experts included Foxtel’s executive GM of sales and marketing, Ed Smith; Suncorp group executive of marketing, Mark Reinke; Commonwealth Bank’s group executive marketing and strategy, Vittoria Shortt; Omnicom Media Group CEO, Leigh Terry; and Unilever CEO, Clive Stiff.

“As a founder supporter, we’re proud to return for our second year,” Smith said of Foxtel’s involvement. “Having seen the Marketing Academy in action, it has exceeded our already high expectations. There is no doubt in my mind this is the most exciting and comprehensive development opportunity available to aspiring CMOs in this market.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in