IBM appoints CMO for Australia and New Zealand

New recruit joins from social media startup, Mosh, in New York and is a former Telstra brand marketer

IBM has appointed its first chief marketing officer for Australia and New Zealand.

Amanda Johnston-Pell will report directly to IBM’s managing director for A/NZ, Kerry Purcell, and also becomes a member of the technology vendor’s local board.She takes over from former VP of marketing, Glen Thomas, who has moved to a senior marketing role in Asia-Pacific leading portfolio marketing.

In a statement, IBM said she’s tasked with driving collaboration across the business to help deliver stronger solutions and services around the vendor’s core areas of focus: Cloud, cognitive computing, social, mobile and security.

Johnston-Pell has spent the past two-and-a-half years as co-founder and CEO of Mosh in New York, an interactive social media and big data startup that aims to better bring together brands with consumers. She will remain on the board of the US-based business, which was one of 10 global startups selected to participate in the inaugural Cannes Lions Innovation Start-up Academy 2015.

Amanda Johnston-Pell
Amanda Johnston-Pell


Other career highlights include senior executive positions in North America and corporate advisory roles to Fortune 500 companies over the past seven years. Johnston-Pell was also previously Telstra executive director, brands and marketing communications group between 2008 and 2010, and executive director of sales and marketing at BigPond before that.

In addition, she’s a non-executive director of the Australian American Leadership Dialogue, and chair of the Young Leadership Dialogue.

“Amanda brings strong cross-industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes,” said Purcell. “This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

For her part, Johnston-Pell said she was excited about the role and looking forward to delivering even more meaningful and relevant programs for clients.

“This is a new era of business where speed, agility, innovation and connectedness are essential,” she said. “IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in