IBM appoints CMO for Australia and New Zealand

New recruit joins from social media startup, Mosh, in New York and is a former Telstra brand marketer

IBM has appointed its first chief marketing officer for Australia and New Zealand.

Amanda Johnston-Pell will report directly to IBM’s managing director for A/NZ, Kerry Purcell, and also becomes a member of the technology vendor’s local board.She takes over from former VP of marketing, Glen Thomas, who has moved to a senior marketing role in Asia-Pacific leading portfolio marketing.

In a statement, IBM said she’s tasked with driving collaboration across the business to help deliver stronger solutions and services around the vendor’s core areas of focus: Cloud, cognitive computing, social, mobile and security.

Johnston-Pell has spent the past two-and-a-half years as co-founder and CEO of Mosh in New York, an interactive social media and big data startup that aims to better bring together brands with consumers. She will remain on the board of the US-based business, which was one of 10 global startups selected to participate in the inaugural Cannes Lions Innovation Start-up Academy 2015.

Amanda Johnston-Pell
Amanda Johnston-Pell


Other career highlights include senior executive positions in North America and corporate advisory roles to Fortune 500 companies over the past seven years. Johnston-Pell was also previously Telstra executive director, brands and marketing communications group between 2008 and 2010, and executive director of sales and marketing at BigPond before that.

In addition, she’s a non-executive director of the Australian American Leadership Dialogue, and chair of the Young Leadership Dialogue.

“Amanda brings strong cross-industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes,” said Purcell. “This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

For her part, Johnston-Pell said she was excited about the role and looking forward to delivering even more meaningful and relevant programs for clients.

“This is a new era of business where speed, agility, innovation and connectedness are essential,” she said. “IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Canva's mission is to empower people with the ability to design anything they want. To do this, They've had to balance experimentation an...

Digital Davaoena

xx - CMO Australia

Read more

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in