Stories by CMO staff

Leadership

The Marketing Academy debuts virtual 2021 campus

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

Leadership

CMO Momentum 2020 – now available to you on-demand for 30 days!

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

Qantas confirms end of Wallabies sponsorship

Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.

Strategy

Catch Group and flybuys hook up

Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.

Innovating marketing

Leadership and anticipating customer needs have been key in this unprecedented time, says Adobe’s regional marketing chief, Duncan Egan. And they’re going to be critical as we progress to a new world state reflective of transformed consumer behaviours and expectations.

State of the CMO 2020: Terms and conditions

By participating in CMO's State of the CMO 2020 research insights program, you have the opportunity to win a fabulous set of noise cancelling headphones valued at up to $600. Please complete the survey, then in order to be in the running for the prize, please respond to the following question: What’s one thing standing in the way of marketing leaders improving their relationship with the board / CEO and why?

Leadership

Introducing our new masterclass for CMOs

CMO is delighted to be partnering with marketing leadership consultancy, Arktic Fox, on a new elite learning experience focused on helping you transform your marketing function.

Leadership

CMO readership survey: We want to hear from you!

CMO has kicked off a short readership survey to help us understand our readers’ content habits, as well as what role the CMO brand and content is playing in each of your professional lives.

Digital Marketing

LogMeIn to be acquired by private equity for US$4.3bn

Cloud-based connectivity vendor and Bold360 owner, LogMeIn, has entered into an agreement to be acquired by affiliates of Francisco Partners, a leading technology-focused global private equity firm.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

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