Stories by CMO staff

Google remains as Australia’s most influential brand, with social media giant Facebook a close second, a new study from Ipsos reports.

Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.

The Association for Data-driven Marketing & Advertising (ADMA) is launching a free education program for its members to tackle the issues of viewability, ad fraud and brand safety.

Three quarters of Australians prefer interacting with customer service bots to achieve simple tasks, a new report from LivePerson revealed.

Twitter and Bloomberg Media are partnering on a 24/7 breaking news network that will be global, live, social and streaming, combining global editorial and news gathering capabilities of Bloomberg with the digital power of Twitter.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

Creative digital agency, AnalogFolk, has teamed up with the National Institute for Experimental Arts (NIEA) in a bid to collaborate and ‘push the envelope’ in areas of creative thinking, innovation and digital technologies.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Crafting your organisation's customer experience approach’, we hear from Vision Critical's Peter Harris about using data and digital to find the 'why' of customer engagement and how to address it.

Aussie training and recruitment agency, Data Scouts, has launched a ‘student first’ digital transformation course aimed at bringing together all faculties from across the university together in an effort to boost student experience.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Crafting your organisation's customer experience approach’, we hear from St John of God Health Care and its partner, Precedent, about customer-led digital innovation.

A/NZ managing director of cloud-based music platform Pandora, Jane Huxley, is leaving her role to pursue other opportunities.

​How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.

How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.

​More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.

Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.