Stories by CMO staff

​CMO and parent company, IDG, have decided to postpone the CMO Momentum 2021 event, the premier event focused on leading and sustaining modern marketing leadership, to the new date of 1 September 2021.

Music bodies, the Australian Recording Industry Association (ARIA) and Phonographic Performance Company of Australia (PPCA) are installing a new marketing and communications manager from later this month.

KPMG has instituted a reshuffle of its Customer, Brand and Marketing Advisory that sees former lead partner, Amanda Hicks, take up a new client management role across the wider organisation and Carmen Bekker promoted in her stead.

​We’re delighted to confirm CMO Momentum is returning on 3 August 2021 as an in-person event as well as via live virtual stream! And CMO has a special earlybird offer right now for those quick enough to book their tickets this month.

Over the course of the COVID-19 global pandemic, marketers faced the challenge of completely rethinking physical engagement with audiences in favour of digital experiences and virtual events. In CMO’s upcoming virtual event on 6 May, we’re going to explore tales of reinventing events and embracing digital formats success as well as learnings through real-life case studies from SAP, Novo Nordisk and On24.

Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims.

Cover-More Group has confirmed a new group chief marketing officer to oversee its travel insurance business across more than 15 countries including Australia.

The Marketing Academy has confirmed its intake of 30 up-and-coming executive marketing leaders for the 2021 edition of its Australian program, a list that covers sectors from retail, financial services and FMCG through to agencies, publishers and technology providers.

By participating in CMO's State of the CMO 2021 research insights program, you have the opportunity to win a $300 VISA credit voucher.

Ground-breaking research into the brand building and business impact of news media advertising will take centre stage at CMO’s latest virtual event on 18 March.

Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.

As a brand focused on connecting the marketing leadership community, CMO is very keen to offer a face-to-face event element to our flagship events this year. But we need to know how you feel and what we can do to ensure these meet your needs professionally and personally.

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.