Stories by CMO staff

Inspiring tales of brands adapting to digital acceleration and reimagining CX are the positives to come out of tough COVID conditions, says Adobe’s vice-president and managing director for Australia and New Zealand, Suzanne Steele

Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.

Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.

Australian cryptocurrency micro-investment platform, Bamboo, has brought on its first chief marketing officer as it looks to capitalise on growing interest in the next-generation digital currency.

Australia has had its fourth consecutive month of +40 per cent advertising growth across July and sales excluding digital are already up 15 per cent for the month of August.

Dentsu has brought on a local chief marketing officer to drive understanding and awareness of its portfolio of agency brands.

By participating in CMO's State of CX leadership 2021 research program, you have the opportunity to win a $300 VISA credit voucher.

​CMO and parent company, IDG, have decided to postpone the CMO Momentum 2021 event, the premier event focused on leading and sustaining modern marketing leadership, to the new date of 1 September 2021.

Music bodies, the Australian Recording Industry Association (ARIA) and Phonographic Performance Company of Australia (PPCA) are installing a new marketing and communications manager from later this month.

KPMG has instituted a reshuffle of its Customer, Brand and Marketing Advisory that sees former lead partner, Amanda Hicks, take up a new client management role across the wider organisation and Carmen Bekker promoted in her stead.

​We’re delighted to confirm CMO Momentum is returning on 3 August 2021 as an in-person event as well as via live virtual stream! And CMO has a special earlybird offer right now for those quick enough to book their tickets this month.

Over the course of the COVID-19 global pandemic, marketers faced the challenge of completely rethinking physical engagement with audiences in favour of digital experiences and virtual events. In CMO’s upcoming virtual event on 6 May, we’re going to explore tales of reinventing events and embracing digital formats success as well as learnings through real-life case studies from SAP, Novo Nordisk and On24.

Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims.

Cover-More Group has confirmed a new group chief marketing officer to oversee its travel insurance business across more than 15 countries including Australia.

The Marketing Academy has confirmed its intake of 30 up-and-coming executive marketing leaders for the 2021 edition of its Australian program, a list that covers sectors from retail, financial services and FMCG through to agencies, publishers and technology providers.