Stories by CMO staff

​Leading New Zealand marketing and IT chiefs joined CMO and our sponsor, Sitecore, at our latest roundtable in Auckland to discuss how they're starting to plan for AI and machine learning in customer engagement. Here are pictorial highlights from our event.

Carat CMO, Andrea Rule, is switching media agency for professional social networking and taking up a role with LinkedIn.

​Spotify’s A/NZ managing director, Jane Huxley, has been promoted to the role of managing director for Europe/Middle East/South Africa for Spotify.

​Former Deloitte marketer, Pamela Kemp, has been appointed A/NZ head of marketing for Hootsuite.

By participating in CMO's State of the CMO 2019 research insights program, you have the opportunity to win a Luxury Escape with Dinner and Breakfast for 2 worth up to $800.

​Three of the biggest GPS manufacturers in Australia have agreed to stop using ‘lifetime’ claims in their advertising of navigation services after an investigation by the ​​ACCC​​.

​CMOs from both large B2B and B2C organisations gathered at our latest CMO roundtable, sponsored by Bold360, to debate the optimal balance of human and AI when interacting with customers. Here are pictorial highlights from the day.

How to successfully combine automation and AI with human intelligence to optimise customer interactions digitally took centre stage at the latest CMO and Bold360 roundtable series in Melbourne. Here are pictorial highlights from our marketing and customer engagement leaders event.

Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.

The Australian Marketing Institute (AMI) says its revamped university accreditation and endorsement program is aimed at supporting tertiary marketing courses that better equip the next generation of marketers for the increasingly competitive corporate environment.

Hot on the heels of the national Department of Human Services’ new digital assistant this week, Queensland Government’s Treasury has claiming a state-first with its new conversational virtual assistant.

Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.

And here are this year's top 10 CMO50 for 2018

Universities are at risk of becoming completely irrelevant to the marketing profession unless they start ramping up engagement with the sector – and quickly, the University of Sydney’s latest adjunct professor of marketing claims.

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.