Stories by CMO staff

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

The chairman of Australia’s consumer watchdog has come out swinging against marketers operating in the country’s telecoms sector, threatening court action against those who knowingly approve misleading advertisements.

​The new CEO of the Australian Alliance for Data Leadership (AADL), Stephen Porges, has been ordered to pay almost $1 million by the NSW Supreme Court for ‘misleading and deceptive conduct’.

Idea realisation consultancy, Trimantium GrowthOps, has appointed its first chief marketing officer to build the ASX-listed company’s brand platform.

Google is bringing back its regional marketing strategy and operations leader to head up the A/NZ business.

Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.

CMO joined forces with Capgemini and Salesforce in August on a new leaders roundtable discussion in Sydney looking at how CMOs better realise the benefits of their customer technology investments. here are some pictorial highlights of the event

Avis Budget Group has promoted its head of product and PR to the top marketing job across the Pacific region.

Former Expert360’s head of marketing, Michael Tan, has clinched the newly created role of head of growth and marketing position at FlexCareers.

Heinz has been hit with $2.25 million in penalties by the Federal Court of Australia for making misleading advertising claims about the nature of its Little Kids Shredz products.

Former NAB communications staffer, Danielle Clarke, has clinched SuperFriend’s newly-created head of marketing and communications role.

Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using AI.

Foxtel has taken the wrappers off a new, dedicated, 4K live channel, heralding what the company claims is the “next wave” of change in Australian television.

Former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, has been named KPMG Australia’s head of brand strategy.

Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.