Stories by CMO staff

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

Australian data analytics company, TEG, has struck an exclusive partnership with Havas Sports & Entertainment in a bid to offer marketers deeper insights into their target audience's purchase behaviour.

In Episode 4 of this new podcast series, BrandHook MD, Pip Stocks, talks with Karen Lawson about what’s missing amid all the technology and data helping organisations improve their customer experience approach, and how to balance knowledge with trust, authenticity and a human touch.

Google has come up trumps yet again in YouGov’s list of global and Australian brands, while Bunnings has markedly improved its scores and become Australia’s top company in terms of brand health.

​More than 120 of Australia's marketing, digital and customer leaders descended on the ICC in Sydney for the inaugural CMO Momentum conference on 20 July. Here are some of the pictorial highlights from the day.

Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!

Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.

Three years ago, boards and brand owners were confused about what the digital revolution meant for their consumers, their brand and their customer experience. We explored this in BrandHook’s first podcast series, Closing the Gap.

Pandora Radio has confirmed 31 July as its final day of operation in Australia after deciding to discontinue its local presence.

For the first time ever, CMO is holding a live webinar for the CMO50, giving all of our readers the opportunity to engage with three of the country’s finest marketing leaders.

Princess Cruises is expanding its global wearable technology program into Australia, equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.

Google remains as Australia’s most influential brand, with social media giant Facebook a close second, a new study from Ipsos reports.

Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.

The Association for Data-driven Marketing & Advertising (ADMA) is launching a free education program for its members to tackle the issues of viewability, ad fraud and brand safety.

Three quarters of Australians prefer interacting with customer service bots to achieve simple tasks, a new report from LivePerson revealed.