Stories by CMO staff

​CMOs from both large B2B and B2C organisations gathered at our latest CMO roundtable, sponsored by Bold360, to debate the optimal balance of human and AI when interacting with customers. Here are pictorial highlights from the day.

How to successfully combine automation and AI with human intelligence to optimise customer interactions digitally took centre stage at the latest CMO and Bold360 roundtable series in Melbourne. Here are pictorial highlights from our marketing and customer engagement leaders event.

Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.

The Australian Marketing Institute (AMI) says its revamped university accreditation and endorsement program is aimed at supporting tertiary marketing courses that better equip the next generation of marketers for the increasingly competitive corporate environment.

Hot on the heels of the national Department of Human Services’ new digital assistant this week, Queensland Government’s Treasury has claiming a state-first with its new conversational virtual assistant.

Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.

And here are this year's top 10 CMO50 for 2018

Universities are at risk of becoming completely irrelevant to the marketing profession unless they start ramping up engagement with the sector – and quickly, the University of Sydney’s latest adjunct professor of marketing claims.

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

The chairman of Australia’s consumer watchdog has come out swinging against marketers operating in the country’s telecoms sector, threatening court action against those who knowingly approve misleading advertisements.

​The new CEO of the Australian Alliance for Data Leadership (AADL), Stephen Porges, has been ordered to pay almost $1 million by the NSW Supreme Court for ‘misleading and deceptive conduct’.

Idea realisation consultancy, Trimantium GrowthOps, has appointed its first chief marketing officer to build the ASX-listed company’s brand platform.

Google is bringing back its regional marketing strategy and operations leader to head up the A/NZ business.

Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.

CMO joined forces with Capgemini and Salesforce in August on a new leaders roundtable discussion in Sydney looking at how CMOs better realise the benefits of their customer technology investments. here are some pictorial highlights of the event