Stories by CMO staff

CMO is working with The Trade Desk on a dynamic new in-person event on 2 June 2022 exploring how brands can drive the next generation of audience connection.

Human capital management consultancy, Smart WFM, has brought on bestselling author, Andrew Griffiths, as its first global advisory board member to oversee marketing, branding and messaging.

Intrepid Travel is boasting of its first all-female regional leadership team following several executive changes announced this week.

Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.

Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.

An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.

Interactive rewards for loyalty members are on the cards for Foxtel after bringing on a digital campaigns engagement platform.

The Marketing Academy has revealed its latest tranche of 30 scholars including 18 client-side marketing, media and brand managers and leaders.

Telstra is launching a new marketplace to connect small business clients with customer loyalty program members.

Marketer’s champion and media diversity advocate, Sunita Gloster, has joined the board of directors at Maurice Blackburn Lawyers as a non-executive.

Online tradie marketplace, hipages, has hired two new faces to join its marketing management team.

Four in five employees are using Google search to find company brand assets because almost half don’t know where to find their company approved content, images and logos. And half also believe their companies have put off rebrands due to content asset management, a new survey reports.

By participating in CMO's State of the CMO 2022 research insights program, you have the opportunity to win a $500 RedBalloon gift voucher.

Just how much attention consumers are exhibiting when watching both TV and BVOD content is the subject of a new major research project kicking off at the Seven Network.

Toyota has appointed 20-year company veteran, Vin Naidoo, as its new chief marketing officer in Australia.