Join CMO for our first State of CX Leadership 2022 webinar on the customer imperative

This special virtual event will bring you key findings from our second-annual research into CX leadership as well as insights from leading Australian marketing and customer chiefs

CMO is delighted to confirm we’re holding our first-ever special virtual event exploring key findings from our State of CX Leadership survey 2022.

Now in its second year, the State of CX Leadership research program gauges the state of customer experience leadership and ownership across A/NZ organisations today, both in terms of functional role and structure, as well as position, influence and priorities. We explore who is actually in charge of CX, what functions are driving CX delivery, metrics and measures underpinning efforts and demonstrating success, investments supporting CX ambitions including technology and data, skills development, cross-functional collaboration and more.

In our special partner webinar, The Customer Imperative, sponsored by Optimizely, we’re going to dive into key highlights of our research as we endeavour to find out just how A/NZ customer and marketing chiefs faring as CX becomes the must-win exercise for businesses today.

During this webinar, we’ll:

  • Present the highlight findings of our second annual State of CX Leadership research
  • Bring CX and industry leaders together to debate the evolving role of customer experience leadership, the functional remit and the skills most in demand
  • How brands are actioning data-driven customer insights and what more they can do
  • Debate the best ways to prove CX return and measure success
  • Maturing digital experiences and test-and-learn practices to win the customer

Joining CMO publisher and editor, Nadia Cameron, for this special discussion are a number of speakers, including Optimizely A/NZ VP, Simon McDonald, and Australian Ethical Investment chief customer officer, Maria Loyez.

So do yourself a favour and register now first-ever dedicated State of CX Leadership virtual event!

Date:  Wednesday 23 November 2022

Time: 11am AEDT

Location: Direct to your PC or device

All the details of the webinar, including registration, can be found at:

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

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