Optimizely

Leadership

Panellists revealed for CMO’s State of the CMO webinar

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

Strategy

How Super SA put customers at the heart of its digital transformation

Customers might be the most important part of many organisations, but by definition, they tend to be external to its processes and functions. They can be polled, surveyed and observed, but inevitably they are at risk of being left out of key decisions, especially during times of extensive or rapid transformation. But when it came time for Super SA to undertake its digital transformation, the leadership team found a simple yet effective way of keeping customers at the centre of their thinking.

Leadership

State of the CMO 2022: Help us gauge the real state of marketing leadership

Just how are Australian CMOs faring as we embrace a third year of living with the global pandemic? How has this impacted the strategic and executive standing of marketing leaders? What are the technologies and in-house functional skills marketers continuing to invest in? How are marketing functions really doing when it comes to resiliency, adaptability and commercial acumen? And what’s on the company growth agenda in 2022?

Digital Marketing

How Canva balances experimentation and personalisation at scale

Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.

Digital Marketing

How to evolve your mobile marketing strategy

It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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