CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

Customers might be the most important part of many organisations, but by definition, they tend to be external to its processes and functions. They can be polled, surveyed and observed, but inevitably they are at risk of being left out of key decisions, especially during times of extensive or rapid transformation. But when it came time for Super SA to undertake its digital transformation, the leadership team found a simple yet effective way of keeping customers at the centre of their thinking.

Just how are Australian CMOs faring as we embrace a third year of living with the global pandemic? How has this impacted the strategic and executive standing of marketing leaders? What are the technologies and in-house functional skills marketers continuing to invest in? How are marketing functions really doing when it comes to resiliency, adaptability and commercial acumen? And what’s on the company growth agenda in 2022?

All the latest martech and adtech news from Zendesk, Optimizely, Google Cloud, Branch, BigCommerce, Mediaocean, Soul Machines, Qualtrics, Samba TV and PubMatic.

All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel.

All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.

All the latest martech and adtech news from Salesforce, Optimizely, SugarCRM, Act-on Software, Zendesk, Oracle, Progress, Yotpo and Sendinblue.

All the latest martech, customer and adtech news from Optimizely, Crownpeak, Hopin, Criteria, Xandr, Contents, Act-On Software and Swell

Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.

Blackmores has brought on a new testing and optimisation platform to help fuel growth across its ecommerce offering.

The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.

Episerver is describing its acquisition of Optimizely as putting it on a par with Adobe and Salesforce in the battle to help marketers build out and optimising digital experiences across every customer touchpoint.

All the latest martech and adtech news this week from Adobe, IBM, Kochava, BlueJeans by Verizon, Aqilliz, Sitecore, Silverbullet, Acquia and Optimizely.

All the latest martech and adtech news this week from Partnerize, Sympler, GoodData, Uberflip, Marketpoint, Adobe, SmarterHQ and Optimizely.

Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.

All the latest martech, customer tech and adtech news from Optimizely, Zendesk, Adobe, Bold360, Acquia, Adform, Genesy, M-Files, AnyVision and Meltwater.

All the latest martech and adtech news this week from Taptica, Switch Media, Twilio, Optimizely, Lotame, Flamingo Ai, Google, Salesforce, Pipeliner, Pegasystems, and more.

It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?

Behavioural modelling and experimentation have allowed workplace relationships specialist, Employsure, to chalk up a 109 per cent uptake in conversions.

Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.

All the latest martech and adtech news this week from Marketo, Snooper, Meltwater, Radius, Optimizely, BigCommerce, TripleLife and WhiteOps