Panellists revealed for CMO’s State of the CMO webinar

Register for our first virtual event exploring the 2022 State of the CMO report findings

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

The 2022 edition of the State of the CMO report is brought to you by Optimizely. Now in its sixth year, this important research takes a deep dive into how Australian marketing leadership continues to evolve. We do this by exploring the modern marketing leader’s role and remit, functional skills and talent capabilities, technology investments, cross-functional influence and more.

As part of our first-ever special online event, CMO Publisher and Editor, Nadia Cameron, will reveal key findings from our 2022 State of the CMO research. Then, joined by a panel of senior local and global marketing leaders, we’ll discuss:

  • The stature, influence and changing functional structure of marketing teams
  • Strategic marketing and brand priorities and the growth impetus driving them
  • The skills crisis: Where CMOs are feeling the knowledge gap pinch
  • How successful marketing chiefs are fostering adaptability, agility and test-and-learn
  • Proving marketing’s commercial return and building rapport with c-suite and board peers

Here are the details:

Date: Wednesday 15 June 2022

Time: 10am AEST

Location: Direct to your PC or laptop

Don't miss this opportunity to gain unique insights into modern marketing leadership and hear from some of the leading brand chiefs locally and globally and register for this complimentary virtual event here.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in