Stories by CMO staff

The Interactive Advertising Bureau (IAB) has released new Social Media Comment Moderation Guidelines in a bid to clarify how much responsibility brand owners have for user comments posted in social channels.

Australian consumers want banks to use big data analytics to analyse their behaviour and alert them to security risks, but most don’t want their social media data tapped into by these institutions, a new report claims.

A zoo and aquarium complex in the US is claiming big data analytics have helped increase ticket sales by 700 per cent and will provide a 25 per cent boost to online sales this year.

The analyst team at Gartner has compiled a new infographic based on a metro map to visualise the current digital marketing landscape for marketers.

Australian organisations are increasingly turning to social networking for collaboration and plan to allocate 11 per cent of IT budgets to social networking in the next year, a new report has found.

Unilever has struck a partnership with crowdsourcing portal, eYeka, to tap into its global creative community to up the ante across its marketing and communication activities.

CMOs across the Asia-Pacific region are leveraging mobile applications to improve loyalty but admit they need to do more to make them customer-friendly, a new report claims.

Campaign management company, Salmat, has partnered with Teradata Applications to deliver a new cloud-based, omni-channel marketing management platform in Australia.

A new survey claims few c-level executives are basing strategic decisions on marketing data because they fail to demonstrate effectiveness.

Cloud-based marketing automation software vendor, Marketo, has raised US$79 million in its initial public offering (IPO) in the US, marking the next phase in its growth strategy.

We present the pictorial highlights from the Association for Data-driven Marketing and Advertising's (ADMA) Big Data Day at Luna Park in Sydney

CMO picks 5 of the most intriguing, insightful and entertaining stories for marketers from around the web.

Nearly two-thirds of Australian consumers will stop using a brand that upsets or irritates them through its social media behaviour, a new report claims.

In a sign of the powerful impact mobile is having on ecommerce, a new US report claims 15 per cent of online retail sales will take place via mobile devices this year.

The hunt is on for a new marketing chief for the National Broadband Network (NBN) after its first general manager of marketing, John Casey, announced his resignation.