National Broadband Network marketing chief quits

NBN Co is on the hunt for a new general manager of marketing after John Casey announces his resignation

The hunt is on for a new marketing chief for the National Broadband Network (NBN) after its first general manager of marketing, John Casey, announced his resignation.

A spokesperson for NBN Co, the wholesale telco arm responsible for the national rollout, confirmed Casey will leave at the end of May after just one year in the role to pursue another undisclosed position. The NBN Co executive team is now searching for his successor.

Casey joined NBN Co last May as its first marketing chief after a stint as head of marketing at Vodafone Australia. His departure is one of six from the company’s communications team of 52 and has raised speculation in the national press about the desirability of staying at the company in the lead-up to the Federal Election in September.

In response, the spokesperson claimed NBN Co’s attrition rate is less than half the national average and that Casey was the only senior staff departure from the communications division.

“The chief marketing officer’s role was created in order to bring structure around our communications to ordinary Australians on the significant rollout of the NBN,” the spokesperson said.

“The company itself is also still growing – we have really just made the move from a start-up to a wholesale telecommunications company and we’re only at the beginning of this monumental task of upgrading the entire nation’s infrastructure.”

The spokesperson was unable to confirm when NBN Co hoped to have a new general of marketing in place.

The NBN Co was established in 2009 as a wholly-owned government company to oversee the build of Australia’s next-generation broadband network. The NBN will connect 93 per cent of Australian premises with 100MBps fibre-to-the-premise (FFTP) broadband services by 2021.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Latest Podcast

More podcasts

Sign in