National Broadband Network marketing chief quits

NBN Co is on the hunt for a new general manager of marketing after John Casey announces his resignation

The hunt is on for a new marketing chief for the National Broadband Network (NBN) after its first general manager of marketing, John Casey, announced his resignation.

A spokesperson for NBN Co, the wholesale telco arm responsible for the national rollout, confirmed Casey will leave at the end of May after just one year in the role to pursue another undisclosed position. The NBN Co executive team is now searching for his successor.

Casey joined NBN Co last May as its first marketing chief after a stint as head of marketing at Vodafone Australia. His departure is one of six from the company’s communications team of 52 and has raised speculation in the national press about the desirability of staying at the company in the lead-up to the Federal Election in September.

In response, the spokesperson claimed NBN Co’s attrition rate is less than half the national average and that Casey was the only senior staff departure from the communications division.

“The chief marketing officer’s role was created in order to bring structure around our communications to ordinary Australians on the significant rollout of the NBN,” the spokesperson said.

“The company itself is also still growing – we have really just made the move from a start-up to a wholesale telecommunications company and we’re only at the beginning of this monumental task of upgrading the entire nation’s infrastructure.”

The spokesperson was unable to confirm when NBN Co hoped to have a new general of marketing in place.

The NBN Co was established in 2009 as a wholly-owned government company to oversee the build of Australia’s next-generation broadband network. The NBN will connect 93 per cent of Australian premises with 100MBps fibre-to-the-premise (FFTP) broadband services by 2021.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in