NBN Co is on the hunt for a new general manager of marketing after John Casey announces his resignation
The hunt is on for a new marketing chief for the National Broadband Network (NBN) after its first general manager of marketing, John Casey, announced his resignation.
A spokesperson for NBN Co, the wholesale telco arm responsible for the national rollout, confirmed Casey will leave at the end of May after just one year in the role to pursue another undisclosed position. The NBN Co executive team is now searching for his successor.
Casey joined NBN Co last May as its first marketing chief after a stint as head of marketing at Vodafone Australia. His departure is one of six from the company’s communications team of 52 and has raised speculation in the national press about the desirability of staying at the company in the lead-up to the Federal Election in September.
In response, the spokesperson claimed NBN Co’s attrition rate is less than half the national average and that Casey was the only senior staff departure from the communications division.
“The chief marketing officer’s role was created in order to bring structure around our communications to ordinary Australians on the significant rollout of the NBN,” the spokesperson said.
“The company itself is also still growing – we have really just made the move from a start-up to a wholesale telecommunications company and we’re only at the beginning of this monumental task of upgrading the entire nation’s infrastructure.”
The spokesperson was unable to confirm when NBN Co hoped to have a new general of marketing in place.
The NBN Co was established in 2009 as a wholly-owned government company to oversee the build of Australia’s next-generation broadband network. The NBN will connect 93 per cent of Australian premises with 100MBps fibre-to-the-premise (FFTP) broadband services by 2021.
Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage
The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...
Prince Arora
5 brand strategy lessons from Gelato Messina
Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...
Anderw Hagel
What Richard Branson has to say about experience delivery, leadership and disruption