Salmat and Teradata partner up to Influence omni-channel marketing

New cloud-based platform aims to offer marketers the tools to manage and integrate digital and traditional activities and monitor in real-time

Campaign management company, Salmat, has partnered with Teradata Applications to deliver a new cloud-based, omni-channel marketing management platform in Australia.

The Influence platform is locally hosted and combines Salmat’s campaign management and customer service tools with Teradata’s Integrated Marketing Management (IMM) software.

According to Salmat, the solution offer a single point of view on how customers are responding to marketing activities by looking at their behaviours and actions through all manner of interactions including call centre conversations, how customer navigate through the website, and which links they click on via Facebook.

These can then be used to respond to customer actions in real-time as well as modify campaigns and messages. Teradata’s IMM platform allows integrated management of multiple channels. Influence’s features include a digital asset management library, campaign management tools, reporting on engagement scores and conversion rates, and a resource management and workflow system.

Salmat consumer marketing solutions CEO, Peter Anson, said its new platform aims to help marketers communicate consistently with consumers via both digital and traditional channels by offering an integrated solution. He also claimed the new offering was in response to the explosion in data sets and channels now being utilised by marketers.

“Influence not only monitors data from digital services, but combines it with insights from traditional mediums such as direct mail to integrate marketing efforts and provide a consistent and highly relevant experience across channels,” he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in