A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Analyst firm devices a new infographic to try and help marketers understand the complex digital marketing landscape
The analyst team at Gartner has compiled a new infographic based on a metro map to visualise the current digital marketing landscape for marketers.
According to the firm, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors in order to successfully navigate this complex territory.
The Gartner Digital Marketing Transit Map, which we’ve included below, shows the relationships among business functions, application services and solution providers. Gartner said it hoped marketers can use the information presented here to create a digital marketing solutions strategy, improve operations and plan initiatives.
Click here for a high resolution version.
According to Gartner, Neighbourhoods represent functional regions that can be thought of as practice areas within an organisation. The tracks connect these and should be considered as application services that share common objectives and information. Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions, while intersections represent transfer points where solutions may serve more than one business area.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system