The analyst team at Gartner has compiled a new infographic based on a metro map to visualise the current digital marketing landscape for
marketers.
According to the firm, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors in order to successfully navigate this complex territory.
The Gartner Digital Marketing Transit Map, which we’ve included below, shows the relationships among business functions, application services and solution providers. Gartner said it hoped marketers can use the information presented here to create a digital marketing solutions strategy, improve operations and plan initiatives.
According to Gartner, Neighbourhoods represent functional regions that can be thought of as practice areas within an organisation. The tracks connect these and should be considered as application services that share common objectives and information. Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions, while intersections represent transfer points where solutions may serve more than one business area.
Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing