Aussie organisations rate social collaboration platforms as top IT investment: Report

New survey from Avanade and Vanson Bourne finds Australian organisations will allocate 11 per cent of IT budgets to social networking in the next year

Australian organisations are increasingly turning to social networking for collaboration and plan to allocate 11 per cent of IT budgets to social networking in the next year, a new report has found.

The The State of Enterprise Social Collaborationsurvey, which was sponsored by Microsoft services partner, Avanade and conducted by market research firm, Vanson Bourne, canvassed 1000 c-level executives of businesses with over 1000 staff, along with 4000 end users in organisations with more than 500 employees across 22 countries. The results included responses from 90 c-level Australian executives and 250 local end users.

Avanade and Vanson Bourne found 74 per cent of decision-makers and 58 per cent of users are currently using social networking technologies at work, with a major preference for consumer-oriented platforms over enterprise-grade solutions. Seventy-six per cent are using Facebook for collaboration – twice the number using Microsoft SharePoint (40 per cent), the next most popular platform. IBM’s Open Connections meanwhile is used by 15 per cent of respondents, and Salesforce Chatter by the same number.

Both business leaders and their employees reported positive outcomes off the back of social collaboration technologies, and 60 per cent say their jobs are more enjoyable as a result. Just over half also claimed these technologies made them feel more productive, and 54 per cent believed they could get work done faster using social platforms. Seventy-eight per cent of those using social collaboration want to use more of them in future.

In addition, 31 per cent of respondents rated collaboration as one of the top IT focus areas for their organisation.

Of the 26 per cent not using social media technologies today, top barrier included lack of training, inadequate IT resources and a lack of support from senior management.

“In today’s global work environment, collaboration tools are becoming a key aspect of day-to-day interactions in the workplace and the consumerisation of IT has only driven this trend further,”Avanade country manager, Jeyan Jeevaratnam, commented.

“It is critical that businesses recognise the importance of incorporating social technology tools that align with both the goals of the business and the needs of the end users and that they provide training and policies to support adoption throughout the workplace.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Latest Podcast

More podcasts

Sign in