A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
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Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
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Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
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When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.
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Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.
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Facebook aims to speed up the delivery of news on the company’s mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebook’s iPhone app.
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Less than 10 per cent of businesses globally have managed to build an intelligent enterprise capitalising on new technology and service capabilities, according to PricewaterhouseCoopers' senior manager of digital intelligence, Tim Lovitt.
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Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.
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Soon, when you do a search on your iPhone for someone's contact info, a recent tweet from them might also pop up.
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Facebook has launched a standalone Messenger app for chatting on the Web outside of Facebook.com.
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Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.
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Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.
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Next time you start a conversation on Facebook about that new shirt or watch you bought, you might be unwittingly delivering juicy feedback to the retailer.
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Here's an idea for the next version of Twitter that might crystallize the service's value: The Twitter Daily Favorite.
Under Armour is shelling out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear.
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Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.
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Facebook, the world's largest social network, is making its first move into the enterprise.
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Facebook is acquiring QuickFire Networks, a video processing and transcoding company that should help the social network deliver video more efficiently to its users as more of it shows up in their feeds.
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While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.
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Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.
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If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.
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Marketers have devised all sorts of creative ways to promote and sell their brands on Facebook. Of course, there are many marketing tactics Facebook doesn't want to see on its platform, and it created a specific set of policies to weed them out.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
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