It has many of Messenger's mobile app features
Facebook has launched a standalone Messenger app for chatting on the Web outside of Facebook.com.
The move is Facebook's attempt to create a dedicated hub for chats on the Web as it incorporates many new features into the Messenger mobile app, and grows its use. Facebook users can still chat with others as they would normally do on Facebook.com. But the new Web app, accessible at Messenger.com, is aimed solely at messaging, without other distractions like the news feed or profile pages.
To use Messenger.com, which went live on Wednesday, users must sign in with their Facebook credentials. It works largely the same as the mobile app, with support for voice calling, stickers and emoticons, and syncs chats across devices.
On mobile, Facebook has extended the functions of its Messenger app well beyond simple messaging. For example, users can now send each other money within the app. Third-party developers can also integrate their software into the app, giving users more ways to place digital content inside their chats. Facebook is also making Messenger a platform to let users interact with online retailers and receive updates on the status of their orders.
Facebook's Messenger app now has roughly 600 million users who log in monthly, which is almost half of Facebook's total user base.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia