Is your content marketing missing the mark?
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
Facebook launches standalone Messenger Web app
It has many of Messenger's mobile app features
Facebook has launched a standalone Messenger app for chatting on the Web outside of Facebook.com.
The move is Facebook's attempt to create a dedicated hub for chats on the Web as it incorporates many new features into the Messenger mobile app, and grows its use. Facebook users can still chat with others as they would normally do on Facebook.com. But the new Web app, accessible at Messenger.com, is aimed solely at messaging, without other distractions like the news feed or profile pages.
To use Messenger.com, which went live on Wednesday, users must sign in with their Facebook credentials. It works largely the same as the mobile app, with support for voice calling, stickers and emoticons, and syncs chats across devices.
On mobile, Facebook has extended the functions of its Messenger app well beyond simple messaging. For example, users can now send each other money within the app. Third-party developers can also integrate their software into the app, giving users more ways to place digital content inside their chats. Facebook is also making Messenger a platform to let users interact with online retailers and receive updates on the status of their orders.
Facebook's Messenger app now has roughly 600 million users who log in monthly, which is almost half of Facebook's total user base.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...
Rahul
Image intelligence:10 must-see infographics for marketers
Thank you Shane Blandford for carrying my Smarketing vision into KM !
Peter Strohkorb
CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta
Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.
Mark Bayly
Tips from IAG on how to craft human-centred design
The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...
Tim Woods
CMO interview: Why Box's marketing chief is rewarding staff for failing
At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...
Sean Lindeman
Australian Government to abolish 457 visa program