Tweets now appear in Google search results

Actual tweets will appear on mobile devices, depending on the search

A Google search for "#MadMen" will now produce tweets like the ones pictured above.
A Google search for "#MadMen" will now produce tweets like the ones pictured above.

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

The changes, previously announced earlier this year, take effect starting Tuesday for Google's search app on iOS and Android as well as the mobile Web, for U.S. users searching in English. A desktop version is coming shortly, Twitter said in a blog post. The feature will roll out to more countries in the coming months.

Google has provided links to tweets in its search results for some time. But the new integration will display actual tweets, including photos contained in them. Searchers can also click on the tweets to view them within Twitter.

Twitter symbols like the # hashtag and @ sign are needed for some searches to display tweets, but not all. A Google search for "#MadMen," for instance, prominently displayed a series of tweets related to the popular TV show, which searchers can scroll through horizontally. But a search for "Mad Men" without the hashtag did not display the tweets.

A search for "Taylor Swift," without a hashtag, produced tweets.

The integration comes as Twitter tries to get its content seen by more people in an effort to increase the number of its users. The company's syndication efforts also include placing tweets from advertisers in other mobile apps like Flipboard.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The rise of the conscious consumer

The concept of consumers boycotting brands and publishers isn’t a new one.

Jodie Sangster

CEO, ADMA

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Latest Podcast

More podcasts

Sign in