Tweets now appear in Google search results

Actual tweets will appear on mobile devices, depending on the search

A Google search for "#MadMen" will now produce tweets like the ones pictured above.
A Google search for "#MadMen" will now produce tweets like the ones pictured above.

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

The changes, previously announced earlier this year, take effect starting Tuesday for Google's search app on iOS and Android as well as the mobile Web, for U.S. users searching in English. A desktop version is coming shortly, Twitter said in a blog post. The feature will roll out to more countries in the coming months.

Google has provided links to tweets in its search results for some time. But the new integration will display actual tweets, including photos contained in them. Searchers can also click on the tweets to view them within Twitter.

Twitter symbols like the # hashtag and @ sign are needed for some searches to display tweets, but not all. A Google search for "#MadMen," for instance, prominently displayed a series of tweets related to the popular TV show, which searchers can scroll through horizontally. But a search for "Mad Men" without the hashtag did not display the tweets.

A search for "Taylor Swift," without a hashtag, produced tweets.

The integration comes as Twitter tries to get its content seen by more people in an effort to increase the number of its users. The company's syndication efforts also include placing tweets from advertisers in other mobile apps like Flipboard.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in