Social Media

Digital Marketing

In depth: The art of dealing with Generation Z

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

Leadership

How to handle a brand reputation crisis

While the reputations of Australia’s financial services companies might be copping a hammering right now at the hands of the Royal Commission, they might take take heart from the knowledge that no matter how bad things, there is usually a way back. Most of the time, at least.

Social Media

Digital advertising continues to dominate marketing budgets

​APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the Reach, Click and Conversions report released by Criteo.

Social Media

How surfing dogs helped VetShopAustralia drive customer engagement

Today’s fiercely competitive online shopping environment is driving more ecommerce businesses to find innovative and creative ways to attract and retain customers. One of these is VetShop Group, which is successfully leveraging the power of technology and a unique competitive event to drive digital engagement and boost sales.

Social Media

The skinny on Aussie health snack provider’s secret to global success

Mother and son business team, Sharon and Jamie Thurin, have catapulted Slim Secrets from an Australian family operated business into a global company operating across 15 countries. And it’s the constant evolution of marketing strategy and smarts that’s helping the healthy snacks company drive success.

Social Media

​10 epic marketing campaign fails pulled after public backlash

Kendall Jenner’s recent Pepsi ad caused an intense social media backlash as people interpreted it as co-opting protest imagery to sell soda, but Pepsi is not the only brand guilty of generating a marketing campaign causing public shock and outrage.

Social Media

​Are the Wild West days of influencer collaboration over?

The rapid rise of the social influencer has given brands new and exciting ways to get noticed by customers, and while experts welcome the recent AANA rules, which push brands to disclose they are collaborating with social influencers on sponsored posts, many think more needs to be done.

Social Media

Why brands are increasingly attracted to Snapchat

​Is Snapchat the new sweet spot for brands? The company, which recently recorded the tech industry's biggest IPO in years, has come into the spotlight by brands and agencies alike.

Digital Marketing

​Facebook agrees to independent metrics testing

Facebook has bowed to pressure and agreed be more accountable via an audit and third-party verification, providing increased transparency on how advertisers run campaigns across its platforms.

5 tips on how to gain digital fluency

Buzinga marketing and brand manager, Katelyn Duckworth, is driving a multi-faceted digital strategy - a task made easier given she has vast experience in digital leadership.

Digital Marketing

Predictions: 17 digital marketing trends for 2017

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

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Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

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