Social Media

Social Media

Pinterest's promoted pins preview ads to come

You knew it was coming. Pinterest is testing promoted pins in what is certainly a preview of how the company will make money from all those carefully curated food photo collections.

Social Media

Internet.org looks to 'Facebook for Every Phone'

The companies behind Internet.org, the organization formed by Facebook, Qualcomm and several others to bring the Internet to areas that still don't have it, released a document (PDF) yesterday detailing some of their plans for the initiative. One section stands out in particular, if only for its title – Facebook for Every Phone.

Social Media

Going public gives Twitter a sustainable future, analysts say

The days of shrugging off Twitter may soon be over. Some 200 million users strong, the site is already one of the most prominent social networks, but going public could give it the muscle to become the next Facebook or Apple, one analyst said.

Social Media

Twitter files for IPO

Twitter announced -- on Twitter, of course -- that the company has filed with the U.S. Securities and Exchange Commission for an initial public offering.

Social Media

Facebook goes after Twitter and its lock on 'immediacy'

In a new push to compete with Twitter and its lock on immediacy, Facebook took the wraps off two new APIs that enable news organizations to tap into user comments and display them online or on TV in real time.

Social Media

Ads are on the way for Instagram's 150 million users

Instagram is unstoppable. The photo-sharing app added 20 million users over the last two and a half months, growing from 130 million to 150 million monthly active budding photographers since introducing video.

Social Media

Topsy wants to become the Google of Twitter search

Searching through Twitter's archive of tweets can be frustrating -- they are sorted on the site by Twitter's own algorithms, and older tweets tend to get buried. Google? Forget it. Topsy, an analytics company, wants to do it better.

Digital Marketing

Yahoo aims for consistency with site redesign

Yahoo has redesigned its Sports, Movies, Music, TV, omg, Games and Weather sites with a more consistent look and some personalized tools, the company said Tuesday.

Social Media

Social media sends Ballmer off with a bang

The Internet reacted to the news that Microsoft CEO Steve Ballmer plans to retire within 12 months as might have been expected – with a flurry of jeers, opprobrium and the occasional heartfelt farewell.

Social Media

SAP takes fight to Salesforce.com, Oracle with social intelligence app

Many companies have begun using specialized software to analyze what people are saying about their products and services on social media, and now SAP says it can help them match up individuals' social profiles with customer history data from CRM (customer relationship management) systems.

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Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

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International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

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Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Yes Machinery

Image intelligence:10 must-see infographics for marketers

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digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

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