Social Media

Social Media

What it takes to be a social B2B marketer

The proliferation of social media platforms means the pressure is on B2B marketers to be more proactive than ever to listen and actively engage with their customers.

Social Media

Yahoo7 announces commercial launch of Tumblr

Yahoo7 announced the commercial launch of Tumblr in Australia and New Zealand, with Woolworths, Telstra, Monash University and Studio Canal already on board as launch partners.

Digital Marketing

Are you overwhelmed by real-time data?

A recent survey found Australian businesses are investing more in data-driven digital platforms, but the majority are unable to integrate multi-data sources.

Social Media

Salesforce: How smart brands are starting to think like customers

Organisations must think more like customers and find their own procurement processes to better leverage brand awareness. Speaking at the Salesforce’s Future of Marketing in Sydney, head of product marketing, Derek Laney said brands like L’Oréal, Mattel and Room and board are achieving this greater customer engagement by using platforms that enable them to engage, listen and respond at every step, from advertising to mobile and social.

Social Media

Sensis report: Social media numbers dip but wider usage apparent

The number of Australian businesses and individuals on social media channels slipped over the past year, but paid advertising, mobile and stronger usage trends show a vital communications and engagement channel, the latest Sensis report claims.

Social Media

Tweets now appear in Google search results

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

Digital Marketing

Survey reveals more investment in content marketing

The latest Australia and New Zealand Content Marketing Survey released by Castleford revealed 97 per cent of respondents plan to maintain or increase the time and resources they commit to content marketing.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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