Social Media

Digital Marketing

Why retailers are becoming masters of publishing

The traditional model of investing thousands into magazine advertising is declining as brands are taking publishing into their own hands, generating custom print and digital magazine content to drive customer engagement.

Digital Marketing

Want free fuel? Wrap your car with MoneyMe branding

Digital finance firm MoneyMe announced a new social sharing project to drive customer engagement where customers who wrap their cars with the firm's branding and hashtags get free fuel for the summer.

Social Media

Club Med rolls out Facebook at Work globally

Holiday resorts provider, Club Med, has joined the ranks of enterprises rolling out Facebook’s new professional social media platform, Facebook at Work, in a bid to improve customer experiences globally.

Digital Marketing

Report: Australian retail lifts its marketing game

Australian retailers lifted their market share game and helped leverage consumer confidence by boosting their marketing spend by over 35 per cent, including investment in digital marketing, over the last financial year.

Social Media

What it takes to be a social B2B marketer

The proliferation of social media platforms means the pressure is on B2B marketers to be more proactive than ever to listen and actively engage with their customers.

Social Media

Yahoo7 announces commercial launch of Tumblr

Yahoo7 announced the commercial launch of Tumblr in Australia and New Zealand, with Woolworths, Telstra, Monash University and Studio Canal already on board as launch partners.

Digital Marketing

Are you overwhelmed by real-time data?

A recent survey found Australian businesses are investing more in data-driven digital platforms, but the majority are unable to integrate multi-data sources.

Social Media

Salesforce: How smart brands are starting to think like customers

Organisations must think more like customers and find their own procurement processes to better leverage brand awareness. Speaking at the Salesforce’s Future of Marketing in Sydney, head of product marketing, Derek Laney said brands like L’Oréal, Mattel and Room and board are achieving this greater customer engagement by using platforms that enable them to engage, listen and respond at every step, from advertising to mobile and social.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

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I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

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I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

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Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

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Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

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