Don't call it a Dislike button, but Facebook is taking a new approach to the Like button with a system allowing you to express empathy.
It’s not a dislike button, but Facebook is testing a new set of reactions for Facebook posts that go beyond the simple Like button. Users in Ireland and Spain are currently testing a new set of emojis called Reactions that are built into the Like button.
Instead of giving a post the thumbs up alone, users can express love, laughter, happiness, amazement, sadness, and anger. For those not interested in expressing any specific emotion the Like button is still there as your first choice.
It’s not yet clear if Facebook will introduce Reactions to other parts of the world following the tests in Spain and Ireland. But even if Reactions doesn’t make the cut something else is likely to take its place.
Users have been calling for a dislike button for years as something to offset the Like. There was even a malware scam circulating in 2010 that capitalized on this desire.
We’ve all been there. Your friend posts a touching and well written post announcing the death of a loved one. Your first impulse is to click the ‘Like’ button, but then you pause because it’s not really appropriate in this case.
Despite the desire for it Facebook has resisted the dislike button. As recently as December, the company said it was mulling alternatives to dislike that allow users to express a wider range of emotion. Then, in September, CEO Mark Zuckerberg said Facebook was working on a way for users to express empathy.
The impaction on you at home: For now, this is just a limited trial in Spain and Ireland. If it does come to the United States in its current form, Reactions will be available on desktop and mobile, and there will be no option to turn it off, TechCrunch reports. We haven’t seen Reactions in the wild yet, but how it appears to work is that you click or hover over the usual Like button. Then the six additional options appear in a pop-up menu with the Like allowing you to choose any of them.
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
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