Facebook 'Reactions' test adds six emojis to the Like button

Don't call it a Dislike button, but Facebook is taking a new approach to the Like button with a system allowing you to express empathy.

It’s not a dislike button, but Facebook is testing a new set of reactions for Facebook posts that go beyond the simple Like button. Users in Ireland and Spain are currently testing a new set of emojis called Reactions that are built into the Like button.

Instead of giving a post the thumbs up alone, users can express love, laughter, happiness, amazement, sadness, and anger. For those not interested in expressing any specific emotion the Like button is still there as your first choice.

It’s not yet clear if Facebook will introduce Reactions to other parts of the world following the tests in Spain and Ireland. But even if Reactions doesn’t make the cut something else is likely to take its place.

Users have been calling for a dislike button for years as something to offset the Like. There was even a malware scam circulating in 2010 that capitalized on this desire.

We’ve all been there. Your friend posts a touching and well written post announcing the death of a loved one. Your first impulse is to click the ‘Like’ button, but then you pause because it’s not really appropriate in this case.

Despite the desire for it Facebook has resisted the dislike button. As recently as December, the company said it was mulling alternatives to dislike that allow users to express a wider range of emotion. Then, in September, CEO Mark Zuckerberg said Facebook was working on a way for users to express empathy.

The impaction on you at home: For now, this is just a limited trial in Spain and Ireland. If it does come to the United States in its current form, Reactions will be available on desktop and mobile, and there will be no option to turn it off, TechCrunch reports. We haven’t seen Reactions in the wild yet, but how it appears to work is that you click or hover over the usual Like button. Then the six additional options appear in a pop-up menu with the Like allowing you to choose any of them.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in