Association confirms this year's event details
The Australian Association of National Advertisers (AANA) has released details of its 2016 conference including a keynote presentation from Monica Lewinsky.
The former president Bill Clinton aid and now passionate anti-bullying ambassador will speak at this year’s AANA Reset conference, which takes place on 25 October.
Lewinsky was thrown internationally into the media spotlight in 1998 for her intimate relationship with Clinton and spent the next decade away from public life.
Over the past couple of years, Lewinsky has spoken out about her experience at several events, including the Forces 30 under 30 Summit and TED Talks, focusing on how the Internet can shred reputations and her personal perspective on the impact of this on individuals. Her 2015 Ted Talk, ‘The Price of Shame’, has been viewed more than 7.5 million times.
At Reset, Lewinsky will focus on her journey to reclaim and reshape her identity and the impact the 24-hour news cycle and social media has on anyone trying to build or protect their reputation.
“Monica can speak with real authority not only about surviving a media and online maelstrom, but about how to carve out a new purpose, one that draws on but also transcends the original controversy that trust her into the world’s spotlight,” said AANA CEO, Sunita Gloster.
“Our Reset Agenda is one that seeks to challenge and inspire marketers to think differently about the coming year and in that context, we are excited to welcome Monica’s story and message in advocating for a less harmful social media environment.”
The AANA has also confirmed president of PepsiCo Global Beverage Group, Brad Jakeman, and co-founder and co-CEO of video ad tech vendor, Unruly, as other keynotes for the one-day conference.
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign