Social Media

Social Media

How not to use social media for your business

Until last month, few had heard of Amy's Baking Company Bakery Boutique & Bistro restaurant in the US city of Scottsdale, Arizona. It's a family-owned eatery offering slightly upmarket burgers, pizzas, and cakes.

Social Media

Yahoo on Tumblr: We won't 'screw it up'

Yahoo has confirmed widespread reports that it will acquire the popular blogging service Tumblr, and also promised not to "screw it up." The deal is worth about US$1.1 billion, nearly all in cash.

Social Media

Twitter, Facebook and Tumblr try out social networking apps for Glass

While Google promotes its Glass head-mounted display as a new way for people to receive and document information on the fly, several social networking companies including Facebook, Twitter and Tumblr now want a piece of the action, by offering social applications on the device.

Social Media

Twitter buys big-data analyzer Lucky Sort

Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.

Social Media

Google+ and Blogger cozy up with new comment system

Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.

Social Media

10 hot social media startups to watch

This roundup of hot social media startups was culled from a list of more than 40 nominees that were originally compiled on Startup50. Because narrowing a list of so many compelling startups down to 10 is both tricky and subjective, we turned to crowdsourcing for part of the decision-making process.

Social Media

Mobile a top priority for Yahoo in 2013

Yahoo wants to accelerate its development of mobile products geared toward delivery of personalised content, CEO Marissa Mayer said Tuesday, as the company works to stay relevant in a world where smartphones and tablets are becoming dominant.

Social Media

Twitter locking down deals to stream TV content

Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.

Social Media

Facebook targets ads based on actual user purchases

Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.

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State of the CMO 2019

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Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

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I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

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I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

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Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

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Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

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