Shorten, democracy sausage top social media commentary on election day

Fresh Facebook and Instagram figures show the key subjects of interests across the Australian population on election day

More than 3 million interactions around Australia’s Federal election were recorded across Facebook and Instagram on election day, 18 May. But it was the democracy sausage and not prospective prime ministers that proved most popular in discussions.

According to the latest figures from Facebook, 3 million interactions around the election were recorded on the day. The Labor Party and its now outgoing leader, Bill Shorten, dominated conversations, with Short’s own Instagram post in the morning of 18 May becoming the most engaged on the platform on the day.

However, it was #democracysausage that topped the overall hashtag tally on Instagram, also proving the third-highest election-related hashtag on Facebook. It was pipped at the post by #paulinehanson and #onenation on the latter social media platform. Other top hashtags were #democracy, #vote, #electionday and #climatechange.

On a more serious note, another notable topic of election conversation was the hotly contested seat of Warringah in Sydney, which former PM, Tony Abbott, held for 24 years but lost in a historic win by independent candidate, Zali Steggall. The related hashtag, #warringahvotes, reached top four status on Facebook on election day, followed by #religiousfeedom in the top five.

Elsewhere across the country, Clive Palmer was found to be the most discussed politician in South Australia and Western Australia on Instagram. Rounding out the top five politicians nationally behind Shorten were Scott Morrison, Tony Abbott, Pauline Hanson and Peter Dutton.

The top five issues discussed on Facebook, meanwhile, were foreign policy, social policy, economy, governance and environmental policy. For voters under 25 years of age, social policy and foreign policy took the top two spots. With women, foreign policy led discussions, followed by the economy. Across the board, 42 per cent of conversations were driven by people between 25 and 45 years of age, while women were instigating more conversations (57 per cent) than men.

Visually, it was Shorten wearing a ‘Vote 1 Chloe Shorten’s Husband’ t-shirt, eating a democracy sausage, and Morrison pictured with his daughters and accompanying caption that saw the most engagement across Instagram.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu  

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in