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Digital Marketing

Google fined $60m for misleading use of consumer location data

Google LLC has been ordered to pay $60 million in penalties by the Federal Court for misleading consumers about use of their personal location data under the first public enforcement outcome to arise out of the ACCC’s Digital Platforms Inquiry.

ACCC: Current powers no match for Google

The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google's dominant position in the adtech ecosystem.

Digital Marketing

Industry views mixed as Google extends third-party cookie deadline

Google is extending the deadline for the death of the cookie until late 2023, a step that follows international regulatory and advertising industry pressure about the search giant’s alternative proposals and dominance across the digital advertising sector.

Digital Marketing

News Media Bargaining Code passes Parliament

Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.

Social Media

News Corp inks deal with Google Showcase as Facebook shuts down Australian media content

Less than a week after the Australian Senate endorsed the News Media Bargaining Code, and on the same day as Facebook introduced blanket restrictions to all Australian media content across its platform, News Corporation has joined the growing ranks of Australian media companies signing licensing deals for Google’s freshly launched Showcase offering.

Digital Marketing

Seven West Media inks news deal with Google

Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.

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CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

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CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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