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Digital Marketing

What digital channels are marketers looking to in 2020?

According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.

Customer Experience Management

ACCC: Digital takeovers may harm consumers

The takeover of smaller rivals by large digital platforms, which includes swagging their customer data sets, poses a threat to consumers’ choice and privacy, according to Australian Competition and Consumer Commission (ACCC) chair, Rod Sims.

Social Media

AMAA warns of complacency over ACCC Digital Platforms Inquiry

In the wake of the ACCC’s Digital Platforms Inquiry final report, the media, marketing and advertising industry appear to have been caught unawares, according to new research from the Audited Media Association of Australia (AMAA).

Digital Marketing

Facebook responds to ACCC report

Facebook has responded to the recommendations from the​ Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.

Digital Marketing

​Where Australian brands are up to in the voice journey

While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of voice which will have an advantage as the technology matures, experts say.

Digital Marketing

Online consumer tracking and the challenges for marketing

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

​ACCC eyes merger challenges for digital platforms

Digital giants like Google and Facebook that pro-actively buy up start-ups poses significant challenges for merger laws, according to Australian Competition and Consumer Commission (ACCC) chairman Rod Sims.

Digital Marketing

AMSRO launches new data privacy initiatives

Following the almost daily data privacy breaches going on around the world, the Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Tyron Hayes

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

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Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

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Your page is very helpful. Thank you for sharing with us

Eriona Ajvazi

10 brands making a positive difference to a world in crisis

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Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

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Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

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Great article Emma. So many gems in there. Awesome to have you in the team!

One Small Step Collective

Why COVID-19 makes it more important than ever to move at the speed of the consumer

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Blog Posts

The gear change required for business during COVID-19

The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.

Katja Forbes

Managing director of Designit, Australia and New Zealand

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

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