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AMAA warns of complacency over ACCC Digital Platforms Inquiry

In the wake of the ACCC’s Digital Platforms Inquiry final report, the media, marketing and advertising industry appear to have been caught unawares, according to new research from the Audited Media Association of Australia (AMAA).

Digital Marketing

Facebook responds to ACCC report

Facebook has responded to the recommendations from the​ Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.

Digital Marketing

​Where Australian brands are up to in the voice journey

While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of voice which will have an advantage as the technology matures, experts say.

Digital Marketing

Online consumer tracking and the challenges for marketing

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

​ACCC eyes merger challenges for digital platforms

Digital giants like Google and Facebook that pro-actively buy up start-ups poses significant challenges for merger laws, according to Australian Competition and Consumer Commission (ACCC) chairman Rod Sims.

Digital Marketing

AMSRO launches new data privacy initiatives

Following the almost daily data privacy breaches going on around the world, the Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives.

Digital Marketing

Google search chief: Transparency is a balancing act

It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.

Digital Marketing

What Google's hefty GDPR fine means for Australian marketers

​In the wake of Google’s 50 million Euro fine, the Cambridge Analytica data scandal, and an increasingly educated and concerned consumer, experts are stressing Australian businesses and brands, marketers, and ad tech businesses can no longer afford to assume having generic consent policies in place for data use are adequate.

Digital Marketing

Google cops $79 million fine for breaching GDPR

France’s data protection authority has fined Google a hefty 50 million Euros (AUD$79.4 million) for breaches of the General Data Protection Regulation (GDPR), the first fine to be levied since the act came into effect in May 2018.

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3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

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CBA, NAB, Telstra sign on for AI ethics principles trial

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